2025-健身、美容和健康行业状况报告-MindBody-32页

2025State of the Industry mindbody2025State ofthe IndustryReportTable of Contents Inside the Operator Mindset of 2025 04AI’s Evolving Role in the Fitness & Wellness Industry 10How Businesses are Rethinking Revenue and Retention16What’s Working for Client Acquisition 21What’s Next: Holistic Wellness as a Baseline, AI as a Disruptor27Table ofContentsInside the OperatorMindset of 20250410Al's Evolving Role in the Fitness & Wellness IndustryHow Businesses are Rethinking Revenue and Retention16What's Working for Client Acquisition21What's Next: Holistic Wellness as a Baseline, Al as a Disruptor27These are the key themes shaping the fitness & wellness sector in 20252025 is shaping up to be a year of confidence for the fitness & wellness industry. Businesses are embracing AI, expanding revenue streams, doubling down on loyalty, and adapting to rising consumer expectations and lifestyle-driven demand. To understand how the industry is navigating 2025, Mindbody surveyed 1,421 decision-makers across the global fitness & wellness landscape, including fitness studios, spas, salons, and integrative health businesses. To provide context beyond the sector, we also benchmarked these perspectives with a survey of 1,036 business owners in other industries including restaurants, tourism & hospitality, events & entertainment, and retail across the U.S., U.K., and Australia. Beyond the numbers, we spoke directly with operators ranging from national franchises to boutique studios, adding real-world perspective to our insights. What emerges is a clear picture of an industry not just reacting to change, but actively shaping what’s next. From investing in smart technology to reimagining customer experiences, fitness & wellness businesses are evolving without losing sight of the human connection at the heart of the industry. 2o25 is shaping up to be a year of confidence for the fitness & wellnessindustry. Businesses are embracing Al, expanding revenue streamsdoubling down on loyalty, and adapting to rising consumer expectationsand lifestyle-driven demand.To understand how the industry is navigating 2025, Mindbody surveyec1,421 decision-makers across the global fitness & wellness landscapeincluding fitness studios, spas, salons, and integrative health businesses. Toprovide context beyond the sector, we also benchmarked theseperspectives with a survey of 1,o36 business owners in other industriesincluding restaurants, tourism hospitality, events & entertainment, andretail across the U.S., U.K., and Australia. Beyond the numbers, we spokedirectly with operators ranging from national franchises to boutiquestudios, adding real-world perspective to our insightsWhat emerges is a clear picture of an industry not just reacting to change,but actively shaping what's next. From investing in smart technology toreimagining customer experiences, fitness & wellness businesses areevolving without losing sight of th...