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首页 文档 Tag聚合标签 “campaign”的相关文档
标签“campaign”的相关文档，共110条
  • Lipton CNY Campaign Creative

    Lipton CNY campaign CreativeVIP

    Lipton CNY campaignNov 2017 AGENDABRIEF RECAPLIPTON ROLECREATIVE IDEA CONSUMER JOURNEY 在大家的传统印象中茶是一种比较安静的东西 更适合与长辈的谈心或是办公环境会客饮用立顿一直主张更社交化的新鲜茶体验鼓舞年轻人发现更多可能性 改变大家对茶的固有印象将立顿茶与年轻人所拥护的新年欢聚体验所结合KEY CHALL

    2026-08-17发布 954 浏览 23 页 68 次下载 5.26 MB
  • Lipton Social Campaign Plan

    Lipton Social campaign PlanVIP

    Lipton 2017 Social campaign Plan BY GENUDITE Marketing Objective : Drive penetrationSocial Objectives: ① Young Possibility Embracer ② Make Lipton Tea As Their Cup Of Choice ③ Provoking consumers to h

    2026-08-17发布 911 浏览 91 页 54 次下载 20.03 MB
  • Kindle World Reading Day Campaign ReportChinese version

    Kindle World Reading Day campaign ReportChinese versionVIP

    AMAZON CONFIDENTIAL阅读未来，千书世界——亚马逊挚爱阅读月campaign ReportAs Jun, 2015 AMAZON CONFIDENTIAL2Amazon reading month• Amazon Kindle partnered with well-known contemporary designers and the most beautiful books

    2026-08-17发布 719 浏览 7 页 46 次下载 1.71 MB
  • Kindle Digital & Social Campaign roposalRevision

    Kindle Digital & Social campaign roposalRevisionVIP

    Slide 1 | Prepared by Weber Shandwick Digital & Social Communications for Amazon | Confidential and Proprietary 万博宣伟数字及社交媒体传播Kindle 数字及社交媒体传播 campaign2014 年 8 月 22 日 Slide 2 | Prepared by Weber S

    2026-08-17发布 702 浏览 69 页 76 次下载 15.19 MB
  • KFC Chizza Launch Campaign_3rd Round

    KFC Chizza Launch campaign_3rd RoundVIP

    KFC Chizza Digital & Social Creative & Communication Proposal0510 Brief Recap •传播主题： Chizza 为颠覆而来•售卖时间： 6.5-6.25•传播节奏及核心内容： week 0 ： 6.1-6.4 （预热期：转化国外口碑、 6/3~6/4 会员试吃；不执行名人试吃） week 1 ： 6.5-6.

    2026-08-17发布 532 浏览 49 页 68 次下载 30.62 MB
  • K-BRIGHT NEW PRODUCTS LAUNCH CAMPAIGN

    K-BRIGHT NEW PRODUCTS LAUNCH campaignVIP

    1 2Agenda•Product analysis •TA•Big Idea •K-B slogan•Communication strategy•Summary •Team Structure ✓种草：第1梯队凝珠；第2梯队面膜✓试用✓售卖 3ObjectiveK-BRIGHT品牌和产品在中国上市，需要通过整合营销达成以下目标：•建立品牌认知度和增加品牌曝光•种草目标用户，通过试用体验传播

    2026-08-17发布 661 浏览 94 页 72 次下载 6.84 MB
  • iRobot Campaign Plan for Apr-May

    iRobot campaign Plan for Apr-MayVIP

    iRobot Trial campaign PlanBy EdelmanMar 2017 Contents• Objective• Approach• Idea Concept• H5 Flow• Promotion Method• User Journey• TimelineHere is what we will go through : ObjectiveBuild Awareness

    2026-08-17发布 561 浏览 24 页 43 次下载 9.18 MB
  • innisfree pore Essence Mega Campaign Proposal

    innisfree pore Essence Mega campaign ProposalVIP

    毛孔细致精华露Launch Social campaignBY DT2 Brief Recap——由天猫大数据背书，品牌通过和天猫联合出品innisfree 毛孔白皮书，推出全新毛孔细致精华，解决中国消费者最关注的三大肌肤毛孔问题。1. 通过电商、微博、微信、小红书和美丽修行等进行多平台派样试用，号召千万消费者共同体验毛孔修复效果。2. 由“护肤达人带领消费者，通过千万真人试用后导流消费者至平台

    2026-08-17发布 522 浏览 41 页 35 次下载 42.96 MB
  • PUMA POWER UP PACK CAMPAIGN REPORT

    PUMA POWER UP PACK campaign REPORTVIP

    2019.02.26PUMA POWER UP PACKCLIPPING REPORT CLIPPING SUMMARYMEDIA EXPOSURESEEDING CLIPPINGSOCIAL COOP8 Clippings1.5M+ Impression1M+ PR Value(RMB)58 Clippings10.5M+ Impression32 Clippings5M+ Impressio

    2026-08-17发布 969 浏览 1 页 76 次下载 55.79 MB
  • FF Campaign Wrap-up Report_Edelman

    FF campaign Wrap-up Report_EdelmanVIP

    1#Love, is infinity# campaign— Event Wrap-up Report—Edelman2017 June Executive SummaryCelebrity photography with products and finger gestureTop Fashion KOL 黎贝卡(Betty) street shots with productsYoung

    2026-08-17发布 676 浏览 24 页 68 次下载 10.8 MB
  • Dove+Foreo-Tmall Campaign

    Dove+Foreo-Tmall campaignVIP

    + + 7 201711 40% COSMENo.1 T-SONIC TeenVOGUE Match Match Match What if, Dove Foreo CP Dove Foreo … 0 DOVE FOREO Trigger Conversion Engagement CP CP 3CP Trigger Conversion Engagement CP CP 3CP @

    2026-08-17发布 993 浏览 26 页 55 次下载 2.32 MB
  • Britax 儿童安全座椅Campaign Proposal

    Britax 儿童安全座椅campaign ProposalVIP

    Britax Brand campaignOnline Communication StrategyTensyn China Confidential, Prepared by Tensyn ChinaClients Comments & Key Brief Recap – 上 轮 提 案 回 顾1. Clients likes the idea “ Give You The Best

    2026-08-17发布 688 浏览 20 页 74 次下载 9.7 MB
  • Barbie芭比娃娃 Gifting Campaign

    Barbie芭比娃娃 Gifting campaignVIP

    ���������������� ������������������������������������������������������������������������ ������������������������������������������������������������������������������������������������������������

    2026-08-17发布 745 浏览 29 页 26 次下载 9.35 MB
  • AXA运动鞋 CSR Campaign Proposal

    AXA运动鞋 CSR campaign ProposalVIP

    AXA 2019-2020 CSR campaignPrepared by ZenoMar. 19, 2019 •Strategic Context•Story-telling campaign•Media Plan•AppendixContents in Today’s Proposal What ‘CAUSE’ should we choose?3 4CSR LandscapeOne-o

    2026-08-17发布 667 浏览 70 页 55 次下载 87.93 MB
  • ADIDAS Monthly campaign execution report - templet - KIDS HCE

    ADIDAS Monthly campaign execution report - templet - KIDS HCEVIP

    JUNE. 2019KIDSMONTHLY campaign EXECUTION REPORT JUNE campaign EXECUTION HIGHLIGHT中文描述即可这一页需要各区填写执行细节，诸如以下几点：•活动开始时间 / 陈列调整时间（例如：活动开始于 * 月 * 日， * 月 * 日夜间调整陈列）•物料到店时间•市场推广 POP 产品情况•陈列调整障碍（例如： POP 不及时、供

    2026-08-17发布 939 浏览 11 页 7 次下载 57.07 MB
  • ADIDAS HYPE ALPHAEDGE 4D Campaign Plan_EDELMAN

    ADIDAS HYPE ALPHAEDGE 4D campaign Plan_EDELMANVIP

    19Q2 MAY RN HYPEALPHAEDGE 4D campaign PLANAPR. 2019 • OBJECTIVE• COMMUNICATION STRATEGY • MESSAGE HOUSE• AMPLIFICATION• APPENDIX ALPHAEDGE 4D PARLEY #EF5199ALPHAEDGE 4D TRIPLE WHITE #EF3455ALPHAEDGE

    2026-08-17发布 847 浏览 34 页 61 次下载 54.38 MB
  • AGE PERFECT CAMPAIGN

    AGE PERFECT campaignVIP

    BIREF RECAPOBJECTIVES塑造品牌形象，传递品牌精神塑造L‘OREAL PARIS AGE PERFECT专研护肤高端形象，通过有创意的事件性营销将巴黎欧莱雅金致臻颜产品线赋予的AGE IS PERFECT & BOLDER THAN EVER 的品牌理念传达给核心消费人群，引发共鸣。第二轮反馈意见1.将巴黎整个的艺术融入到EVENT，CONCEPT和EVENT相融合2.突

    2026-08-17发布 548 浏览 55 页 58 次下载 7.51 MB
  • adidas 女性 campaign PROPOSAL

    adidas 女性 campaign PROPOSALVIP

    ADIDAS 2016 Q1 campaign PROPOSAL 15 POTENTIAL WOMEN KOLWHO ARE THEY? 她们是一群乐观向上的阳光女孩她们都希望自己可以变得更好她们相信运动和健身可以帮助自己实现这个愿望而且，她们一直都在做对于她们来说，运动和健身的乐趣不仅仅来自于战胜他人 / 挑战自己更多的时候，她们享受与朋友们一起运动带来的愉悦 练就真我"i am

    2026-08-17发布 601 浏览 37 页 98 次下载 7.89 MB
  • ADIDAS RN HYPE ALPHAEDGE 4D Campaign Plan_EDELMAN

    ADIDAS RN HYPE ALPHAEDGE 4D campaign Plan_EDELMANVIP

    19Q2 JUN RN HYPEALPHAEDGE 4D campaign PLANAPR. 2019 • OBJECTIVE• COMMUNICATION STRATEGY • MESSAGE HOUSE• AMPLIFICATION• APPENDIX ALPHAEDGE 4D PARLEY #EF5199ALPHAEDGE 4D TRIPLE WHITE #EF3455ALPHAEDGE

    2026-08-17发布 689 浏览 27 页 92 次下载 35.87 MB
  • ADIDAS Q4 WJ Intergrate Campaign plan

    ADIDAS Q4 WJ Intergrate campaign planVIP

    ADIDAS042518WINTER JACKETINTEGRATEDCOMMUNICATION PLAN ADIDAS WINTER JACKETS STRATEGY状态正燃状态正燃WINTER JACKET campaign CONCEPT MESSAGINGOVERALL THEMEON FIRE ON FORM 状态正燃LIGHTEN YOUR STYLE IN ZERO DEGREE

    2026-08-17发布 846 浏览 51 页 13 次下载 7.22 MB
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