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OMO X MOBIKE CROSSOVER campaignPREPARED BY YUN+ MAR. 2017 AGENDABREIF RECAPSTRATEGY THINKINGCREATIVE IDEASPROMOTION PLAN AGENDABREIF RECAPSTRATEGY THINKINGCREATIVE IDEASPROMOTION PLAN campaign OBJE
2018 Oreo Summer campaignCase Report 盛夏时节香甜奥利奥的淡季透过奥利奥创意清凉饮品让消费者认知、尝试、喜爱夏天的奥利奥让高温不再限制消费者品尝奥利奥PLAY SUMMER! PLAY COOL!LAY SUMMER! PLAY COOL!PLAY SUMMER! PLAY COOL!PLAY SUMMER! PLBackground 线上线下联动传播引流更
a2 Platinum®Execution planPREPARED BY RELOAD OCT.2017 campaign HOUSE源本 不一样目的Phasing效果内容Awareness通过病毒式的视频,投放热门媒体平台,广泛传播曝光品牌,覆盖面最大化,突出a2奶粉核心不一样-A2蛋白Knowledge权威专业科普内容,让TA更了解并a2奶粉的独特优势,建立信任Step 1Step 2《源
campaign Objective营销目标1 23促进电商导流提升在年轻一代中的制造现象级 IMC 事件转化销售品牌形象获得营销奖项 为什么要在父亲节购买Zippo ?创造一个打动人心的情感连接点 购买者的购买路径对比思考决策在具备驱动的情况下对多种商品进行横向对比思考自己的消费驱动寻找合适的消费选择产品的附加值是否可以触动直接的消费购买行为第一购买阶段 购买者在思考什么!父亲节我是否需要
A PROPOSAL FOR Yuesai 25th Anniversary Digital campaign�4 Aug 2016 Today we are going to talk about…p The Consumersp The 25th Anniversary campaign Ideap The Executionsp The 25th Anniversary Logop
2017 VASELINEWINTER campaignIDEA PROPOSAL2017.2 By Reload Agenda Brief Recap Our Thinking Creative Idea -- Video -- Html5 -- EC -- Watsons AgendaBrief RecapOur ThinkingCreative Idea -- Video --
Vaseline 2017 Winter campaignDigital Communication Brief Recap• Drive penetration by recruiting new brand users• Drive awareness of Vaseline brand with healing superiority • Leverage the talkability
For those Who don’t know the story of Timberland 目标:让每一个鞋柜里,都有一双踢不烂SOUNDWhat if: there’s a pair of Timberland in every shoe cabinet 越穿越好看,越旧越好看的鞋SOUNDThe more it’s worn, the better it looks SOUNDNe
Timberland S19 Boat shoes campaign Proposal 4/19 CONTENTSTIMBERLAND⼩棕鞋沟通策略TIMBERLAND⼩棕鞋传播策略胡歌素材使⽤建议BRANDING HOUSE & ROADMAP CONTENTS- 产品定位 - ⼈群洞察 - Look⻛格 - Core IdeaTIMBERLAND⼩棕鞋沟通策略TIMBERLAND⼩
Surface Pro 4 Social campaign PlanPrepared by Uniquead RecapBrief•传播目标:增加新品 Surface Pro 4 的认知度,引导形成购买倾向制造话题产生网络声量,提升 Surface Pro 4 的正面评论•传播核心:Do Great Things•目标受众:Mobile ProfessionalsCreators•核心
Subway China Branding & 2021 Summer campaignPresentation DeckBy CARNIVO2021.03.25 “All consumer products are worth redoing.”“每一种消费品,都值得重做一遍。”The founder of Afu Essential Oil, Meng Xing(flower nam
Sony MDR-1000XPromotion Program ◀◀▶ ▶ ▶ ▶▶ ▶ Action Plan 携程微博蚂蜂窝穷游公众号互动量40,00020035,00025,000600粉丝数1,28058,3274,845239256携程微博蚂蜂窝穷游途牛百度旅游互动量80,000400120,00045,0003,90013,0
2017 SLEK RL DIGITAL campaign BY RELOAD FEB.24TH AGENDABRIEF RECAPSTRATEGY THINKINGCREATIVE IDEA AGENDABRIEF RECAPSTRATEGY THINKINGCREATIVE IDEA campaign OBJECTIVEBRIEF RECAPMARKETING OBJECTIVEBUIL
美妆心得EL R2 & Lotion Family campaign Review 08/02 2 目录 试用推广位及数据 试用活动用户反馈详情 用户优质心得贴示例 KOL合作帖 3试用—— 首页焦点图 07.06预估 PV实际 PV预估 CLICK 实际 CLICK实际 CTR2,000,000 2,093,342 30,000 32,376 1.55% 4试用—— 发现首
PED Puppy campaign Final ReportPrepared by Social-Touch BeijingJul.4th , 2017 11campaign Performance品牌声量 & 口碑PerformanceLearning23Content网娱官微传播数据统计4 01/campaign Performance Communication Overvi
< 1 >WOVER CREATIVE STUDIOEDUCATION campaign JAN 2017PROPOSALBy Reload < 2 >WOVER CREATIVE STUDIO2BRIEF UNDERSTANDINGKEY TASKCoffee Category Educationvia the coffee book < 3 >WOVER
BRAND ESSENCEHead for youBRAND ROLE美涛帮你展现最好的自己,让你有勇气面对未知(take action and face potential risks) FUNCTIONAL BENEFITLong Lasting(supportive)Caring(supportive, warm) Natural styling effect(genuine, authen
LUX DELICIOUS COMMUNICATION PLAN AGENDAPlatform StrategyCreative IdeaDigital Communication AGENDAPlatform StrategyCreative IdeaDigital Communication GoalPlatform•Deliver Product Benefits - Fresh +
P R E P A R E D B Y R E L O A DLUX DELICIOUS campaign PROPOSAL Brief RecapStrategy ThinkingCreative IdeaMediaChannelMessage HouseAGENDA OBJECTIVEtowards new LUX summer fine fragrance collectionBUILD
