KANS BRAND VISUAL DESIGNTHE CONTENT COVERS BRAND CONCEPT \ BRAND STORYBRAND POSITIONING \ DESIGN GUIDANCE \ BRAND SPECIFI-CATIONS AND OTHER RELATED INFORMATIONSHAPING THE GLOBAL UNIFIED BRAND IMAGE OF KANSKANS BRAND VISUAL DESIGN
本品牌手册旨在为塑造KA NS韩束的全球统一品牌形象提供全面指导内容涵盖品牌理念、品牌故事、品牌定位创意圈片、设计指导品牌规范等所有必备及相关信息THIS BRAND MANUAL AIMS TO PROVIDE COMPREHENSIVEGUIDANCE FOR SHAPING KANS GLOBALLY UNIFIED BRAND IMAGE COVERING ALL NECESSARY AND RELATED INFORMATIONINCLUDING BRAND PHILOSOPHY, BRAND STORY, BRAND POSITIONINGCREATIVE IMAGES, DESIGN GUIDANCE, BRAND STANDARDSAND OTHER RELEVANT DETAILS IN TRO DU CTI ON
SECTION A品牌理念BRAND POSITIONING 品牌定位BRAND ATTITUDE 品牌态度LOCALIZATION 产品/视觉定位SECTION B品牌标志TPUT INTO USE 标志应用LOGO COLOR 标志色彩CO-BRANDING 品牌联名SECTION C品牌色板BRAND COLOR 品牌色AUXILIARY COLOR 辅助色SECTION D品牌字体BRAND FONT 品牌字体SECTION E品牌版式BRAND FORMAT 品牌版式PAGE DISPLAY 页面展示SECTION F天猫规范PAGE VISION 页面KV规范PAGE VISION 主图规范PAGE DISPLAY 页面展示SECTION G 品牌图标SCIENCE AND TECHNOLOGY 科技成分SECTION H品牌周边OFFICE SUPPLIES 办公用品BRAND GIFTS 品牌礼品BRAND MANUAL 品牌手册FULL DISPLAY 周边展示CONTENTS
KANS BRAND CONCEPT CAN AT-TRACT CONSUMERS, AND BUILD BRAND LOYALTY, CREATE THE CONCEPT OF BRAND STATUS.KANS的品牌理念能够吸引消费者，并且建立品牌忠诚度，创造品牌地位的观念。SECTION A品牌理念BRAND CONCEPT
中国抗衰老领先品牌专研亚洲肌肤之美 带来更适合中国人的抗衰解决方案THE LEADER OF SCIENTIFIC BRAND IN CHINADEDICATED TO RESEARCHING THE BEAUTY OF ASIAN SKIN AND BRINGINGMORE SUITABLE ANTI-AGING SOLUTIONS FOR CHINESE PEOPLE. BRAND CONCEPT品牌理念
BRAND ATTITUDE品牌态度KANS ENCOURAGED SUCH YOUNG ATTITUDES AND STOOD WITH THEM ALL THE TIME. 韩束 为年轻提供一份底气这个时代的年轻人做事总有一股气，他们底气十足。他们果敢。他们有着自己的坚持和态度。韩束鼓励这样的年轻态度，和他们一直站在一起。
LOCALIZATION产品定位SCIENTIFIC ANTI-AGING FOCUS ON EFFICACY OFSKIN CARE. 20年来，韩束持续深耕科学抗衰一个命题沉淀200+专利、20+篇国际高影响力论文,自研多肽成分，打破国际原料商垄断科学抗衰 专注功效型护肤科学抗衰 专注功效型护肤20年来，韩束持续深耕科学抗衰一个命题，沉淀200+专利、20+篇国际高影响力论文，自研多肽成分，打破国际原料商垄断。
light technologyvisual ingredientsthree-dimensional dynamicsA confident attitudeDare to tryDare to createFace of the EastWHITE SPACE留白FOCUS聚焦DECISIVE果敢TECHNOLOGY科技轻科技风｜简约｜可视化成份｜三维动态时尚高级｜真实质感｜光影｜摄影｜设计自信态度｜敢于尝试｜敢于创造｜东方面孔视觉聚焦｜内容聚焦｜成分聚焦｜产品聚焦LOCALIZATION视觉定位
BRAND LOGOSECTION B品牌标志LOGO IS THE SOUL OF THE BRAND IDENTITY, EASY TO IDENTIFYLOGO是品牌标识的灵魂，应始终易于辨别且具有影响力
主识别LOGO辅识别LOGO辅识别LOGOLOGO IS THE SOUL OF THE BRAND IDENTITY, EASY TO IDENTIFYLOGO是品牌标识的灵魂，应始终易于辨别且具有影响力BRAND LOGO品牌标志
主识别 LOGO01TPUT INTO USE标志应用最小应用尺寸线上 W:10XP 印刷 W:10MM不可侵犯安全范围特殊使用 需与品牌方确认 MINIMUM SIZEONLINE W:10XP PRINTING W:10MMINVIOLABLE SECURITY ZONESPECIAL USE IS CONFIRMED WITH...
