VISUAL MERCHANDISINGFALL17 WINDOWS2017/04/072017年秋季橱窗
VISUAL MERCHANDISING / FALL17 WINDOWS2017/04/07FALL PRESENTATION / FALL+ BRAND STATEMENT CONCEPTLINK WITH THE FALL PRESENTATION IN GINZA, WHILE PROVIDING A STRONG BRAND STATEMENT OPPORTUNITYCONSISTENT COLLECTION ANIMATION, USING THE MAIN COLOR THEMES (BLUE AND RED) AS: LIGHT, MATERIAL AND SHAPEUSE OF THE BRAND IDENTITY RIBBING: FROM A 2D ELEMENT TO A 3D SHAPEPRESENT THE WINDOW AS AN EXPERIENCE: TO BE SEEN IN MOVEMENT AND AT DIFFERENT STAGES, ENCOURAGING CLIENT ENGAGEMENT WITH ITINSTALLATION: READY FOR THE LAUNCH OF THE COLLECTION IN YOUR BOUTIQUEFALL PRESENTATIONMONOCHROMATIC ENVIRONMENTSTRONGLY COLORED LIGHT = WHITE LIGHT ANIMATIONBRAND STATEMENTRIBBING IDENTITY ELEMENT USED AS A 3D ELEMENT灵感来源： 采用日本银座店铺的秋季活动灵感，有一个很强的品牌表达 使用几个主要颜色主题（蓝色和红色）在灯、材质或者形状上面我们想达到的效果一个单色的环境，强烈的彩色等
VISUAL MERCHANDISING / FALL17 WINDOWS2017/04/07FALL PRESENTATION / FALL+ BRAND STATEMENT LOGOWINDOW IN MAIN DARK GREY MATERIAL, AS FALL PRESENTATIONLOGO USED AS A 3D OBJECT, COMPLEATELY VISIBLE WHEN SEEN FROM THE FROM THE FRONT, BUT DECONSTRUCTED FROM THE SIDESTHE LOGO IS CONSTRUCTED WITH A FLOATING LINE (MADE OF EITHER RED OF BLUE RIBBING), THAT FOLDS TO CONSTRUCT THE LETTERSIT IS HUNG FROM THE CELING BY NYLON THREADSPART OF THE BACKGROUND IS MADE AS A CONCRETE BACK PANEL TO PROVIDE TEXTURE, LIT FROM THE SIDE BEHIND THE BLACK PANEL. VERSION 1RED RIBBINGVERSION 2BLUE RIBBING版本一：红色框条版本二：蓝色框条整个橱窗主要是暗灰色的 LOGO要做成3D的，从正面看得出的 用红色或蓝色腾空的线条 从顶部吊背景的一部分是用水泥材质做的，要看得出材质，侧打光，藏在背板后面
VISUAL MERCHANDISING / FALL17 WINDOWS2017/04/07FALL PRESENTATION / FALL+ BRAND STATEMENT CONCEPT / LIGHT CONCEPTLIGHT EXAMPLE AND REFERENCEDRAMATIC LIGHT, USING A STRONG POWERFUL COLOR APPROACHLIGHTS WILL ALTERNATE FROM COLOR TO WHITE,FROM STRONG TO LIGHTER (SEE GIF ANIMATION AS REFERENCENOTE: LOGO NOT SHOWN ON THESE PICTURES灯光示例 吸引人的灯光，从强变弱。用一个很强的颜色接近灯，颜色会变白（这句没懂啥意思） 注意：这个图里面logo没有放上去
VISUAL MERCHANDISING / FALL17 WINDOWS2017/04/07FALL PRESENTATION / FALL+ BRAND STATEMENT CONCEPT / MATERIALSCONCRETE SURFACESAME AS INTITUTIONALCONCRETE FINISHVERY DARK GREYMAT FINISH PAINTFOR WALLS, SHELF AND BUST BARRAL: 9004COLOURED LIGHTSDIFFERENT COLOR LIGHTS+ WHITE LIGHTTO BE INSTALLEDON THE EXISTING RAILINGIF POSSIBLEAN ON/OFF ANIMATION TO BE PREPAREDRIBBING BARMETAL BARWITH WHITE+REDORWHITE+BLUE LINESHANGING FROM CEILING会用到的材质水泥板表面 和有几次活动道具上面的那个一样很深的灰色 哑光涂料（或者油漆） 墙体、层板和模特杆子 色号：RAL 9004框架条 金属条 白色+红色或者 白色+蓝色 从顶部吊彩色灯 不同颜色的灯+白色灯 如果可以的话，装在现有轨道上 具体细节我们正在准备中
VISUAL MERCHANDISING / FALL17 WINDOWS2017/04/07FALL PRESENTATION / FALL+ BRAND STATEMENT CONCEPT / LOGO DETAILS200C287Clogo细节红色色号 潘通 200C蓝色色号 潘通 287Clogo的每个字母用20x20的调做成 折角成...
