DigitalTurbineapptopiaBRAGINDEXIThe B..G. (Brands in Games) Opportunity
The B.I.G. StoryDIGIDAYVentureBeatWhy2024CouldBeTheYearMetaAudienceNetwork:93%EveryoneissayingofMobileGameDevsConsiderMobileGamingInventoryGoesPremiumMobile GamesisaIn-GameAdstoBeCriticalBIGOpportunityforBrands,But no oneissaying whohastheopportunity.POCKETad exchangerGAMCR.bizwillMobileGamingAppsUntilnow.2024PromisesMorePremiumContinuetoGrowin2024?Inventory-AndBiggerAbsolutely,AndHere'sWhyBudgets-ForIn-gameAds
ForewordRaviPimplaskarDirector,ContentMarketingDigital TurbineTheB.l.G.ShiftTheB.l.G.OpportunityThereisashifingtideinmobile advertising.,Digiday, AdExchanger, Venture Beat, and others have id entified mobile games as an untappedPrivacyconcems have disrupted targetingopportunity for brand advertisers in 2024. But while many have recognized the growingvaluestrategles,socalmedia platforms faceofin-gameadverising,notmany have identiledwhomightbe able to takeadvantageof thistransparency and eff ectiveness issues, andopportunity.Until now.consumerbehaviorfavors skimming,Todo so, we tumed the BRAG Index on its head - and instead of revealing brands that transcendedmarketexpectations,uncoverthe brands thatcando so throughmobile games.Thus, the B.GPreviousBRAG Indexes aimed to identify(or Brands In Games)BRAG Index was born.The Indexdives into popular game genres and revealsbrandsexceedingexpectations in appgrowth. While revealing transcendina brandswasfun, whatmany foundmostusefulwereInachalleingingenvironment,mobile gamingisachannelthat can helpbrandsrealizetheir2024the novel approaches that drove successgoals. We hope the actionable insight within our report helps them recognize their B..G. apportunityAnd if anv time requires novel approaches.it's now.This urgencyled us to shift this version ofthe BRAGIndex to one aporcachmanvthinkwill be huae in 2024-Mobile Games.
Tableof Contents5617puzzleMethodology&KeyTermsTheB.1.G.(Brands In Games)Card24Opportunity31ActionMobileGames10Word/WordSearch
Methodology &Key TermsMethodologyKeyTermsTheBRAGIndex IV is based ontwoIndex numbers are compared to the general population with a baseline of100.An Index ofsources of data:120 means that the specific type of gamer (e.g. Word, Card, etc.) is 20% more likely to havean affinityforsomething,1. actual app usage andAudience,SizingdataasofQ42023AppCategoryIndex:Ameasure ofaffinityfordifferent app categories(e.g, HealthsuppliedbyApptopia and& Fitness, News & Magazines, Music &Audio) among players of each gamegenrerelativetothe generalpopulation.2.asurveyof1,200mobile game,players in the U.S. conducted byGWI inQ32023.The surveycovered questions related toAudience Index: A measure of affinity for kev consumer audiences (e.a. Auto Intenders, Parents.mobilegamers' app usage,AvidShoppers,etc.,)amongplayersofeachgamegenrerelativetotheaeneralpooulation.interests, online and offlinebehaviors, as well as brandTheB.L.G.Index: A measure of affinity for various brands (based on usaae) amona plaversof eachpreferences and purchasegamegenrerelative tothegeneralpopulation.be...
