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2025年全球快消品行业线下零售与线上电商研究报告(英文版)会员免费优质

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RXSPG25RPRRETAILXRetailXFMCG:Instore and ecommerce2025Releasedat:FMCGECOMMERCEInpartnershipwith:dunnhumby/LiveRampOMIRAKLPIRINdunnhumbyJune2025

RXSPG25RP02025inmerneretaling.anettowards omnichannelshoppingforFMCG butalsoIntroductiona shift to wards convenience retailers online andContentsoffline.Consumers are opting forlocalshops for somegoods and,increasingly. the useofg-commerce,suchThefast-moving consumergoods(RMCG)marketiveroo,togetfood, beverage,savibrantand rapidly chaneing sectorthatsits aStrategic overviewthe heart of retail. More than this. due to its vast sizeThis 'convenience shiffhasmassiveThe consumerperspectiveand reach, the sectorunderpinsmany countries'manufacture and supply of FMCG-Segmentanalsiseconomies. Raw materials, manufacturing shippingndustry isstill getting to grips withTheinstore experiencechlycompetitive and relativelv low margifor healthierIrketingFMCGating a digital ecosystemnerperspective:dunnhumbybort finds that the$13.6tnglobperspective:Liverampompany profile: Biotiful Gut HealthheasmallCompanyprofile: Glanbia that has a burgeoningonlineCompanyprofile:PepsiCoStarBrandsI,ourdata shows that 49%Company profile:Tony'sChocolonelyting rather than replacing theinCompary profile;:WhoGivesACrapdrivenby youngershoppers, withTheroad aheadregularly buyFMCG anline.The totalFigureslistaree and smallnowhumberofpeopleloking toshopforthese goodsviaretailers to usefirst-Endmatterecommerce is alsogrowing with 43%telinge us thatparty data totarget theright customers-asainat theight moment and in a highly personalised way.This processchangeshow FMCG businesses operateHowever, this isnft an either/or channel chaice.the stories they tel and the customers thev find. ItisConsumers want what is convenient for them'in thealsoashifthatmarks out howmuch this fund arentalmoment and this convenience is seeing nat iusta shiftsectorhaschangedand continuesto ecole,2RetailXJune2025

RXSPCZSRPG2025 internetret.aling.netStratecicoverviewHousehold Essentials ecommerce revenue ($ bn)206.9TheglobalFMCG-sector, vlud at $16.8tn,171.4is dominated by instore salesyot shifting150.6150.8146.8117.4towards omnichannel as consumer habitschange and evolveThe fast-movine consumer goods(FMCG)marketsa$13.6mn dolarsectorcovering everything from2019202020212022202320242025nd cleaning supplies to toiletries. viaSource:StatistaDigital Market Insights600RetaiX2025obe and, as aRXSPG25RP-1-2gh demand. Yet this demand has madeir-competitive, withverytight margins,his report,we are focusing on thoseusehold essentials-typicallyfood.household eoodsmsare excludedHousehold Essentials ecommerce revenue growth(% voylost of additional rules,comparativeid, the lessonsAleCommercert do carry across allPMCG market and paint40.020.0ulk of FMCG is still purchasedinstore. thatecommerce becoming the norm,fanomnichannelshift.Onlinesales2020202120222023202420252019entialsis currentlyworth$207bnysince2023.Lookingpurelyfromsales of FMCG have keptSource:Statista DigitalMarket Insights我小问RetailX2025er ecommerce market, indicatingRXCSPG25RP-2-v2hat thevarevervmuch part of...

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2025年全球快消品行业线下零售与线上电商研究报告(英文版)

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