2025EdelmanTrustBarometerSpecial Report: Trust and Health in China2025爱德曼健康信任度中国报告EdelmanTrust Institute
2025爱德曼信任度专题报告.健康信任度调查方法连续四年的在线调研调查时间:2025年3月4日-14日全球均值除非另有说明，全球平均数由16个受调查国家中的12个国家相成。"表示不包括在全球12个"平均们中的面家。1616,000+1.000+/-统计学意义国家受访者每个国家平均受访者”表示数据中偶有统计意义的差异或变化,不是偶然成随机波动造成的。所有标号的用比型着受化都是通过在格验中将置信水平设问题简洁描述本报告中,为了便于阅读，对问题文本进行了输机。entalke of the genesal popublibon arross age, gende, reglon andelfvridlyhatiormlty (lwhepplcabldwdhineachcountry*The sample size vantes by courtry from 999 to 1,002marketgobaldatamarginofernepuatonl1-11percetagepohts(m-1.000opudaton+h-4.1percertage portsauthtedatthe:99% conlidenaelerved
报告内容1.期待与担忧2.身边影响力3.信息大爆炸4.传播关键词
期待与担忧
全球公众的自我健康评估低于疫情期间PercentwhosayOsignificantchango我认为我的整体健康状况良好或更好仅有半数中国受访者自我健康评估良好572022202551S27平工404036pts3Change202202025sSfAFAf2025EdblmanTrustBarometorSpoclalRoport:Trust and Hoalth.IHEAALLHbw would you descrbe your orerallhealith? 7-point scale; top 3bos,verygod or better.Cenerapopuil
全球公众对医学政治化的担忧高于疫情期间Percentwhosay-◎一田Osignificantchango我担心医学被政治化,或被用来支持特定的政治目的。近6成中国受访者表示担忧307868515120222025change（￥+12)+8+5em202202025UAF+uSS2025 Edolman Thust BaometorSooctal Report Trust and Hoblth.IHEA EMO. Some peodle sar ther wony aboart many thinas whle othes sar they hae few concerns.Wearedurded fromthe glcbaltacling avera
中国健康信任度持续领先全球Percentwho say企业、政府、非政府组织的行为损害了我获得优质医疗服务的能力中国受访者对机构的605857健康信任领先全球52小50w,46363028uS4125Edolman Trust Barometor SpoctalRoport: Trust and Hoalth.INSPER(DIMHEA.WhenIcomestoaddreity to get good qualty healithcare at BUS PER DIMHEA,/PER.DMLIEAandNGO.PEROMLHEAGoeen
中国媒体健康信任度持续领先全球Percentwhosay0-4OsignificantchangoMarket11-477我相信媒体能够准确报道与医疗健康相关的3534信息，例如疾病、治疗和预防。1121616-1Gender|Age|Income574344ptsMen18-3435-54554LowMiddleHighJan201910March202520192023202420252025Eohiman TrustEBarometorSpachalRopot:Trust and Hoatb. DORV/ HEA REP. How mach ao aou trust the meia to repot acornte htomalion aboaf heathcare, suthasdleases, Ieatmerts andprenion?ssked of halfthe sable.General population, 12-mkt avg, and by Chinagand tondthnwetendingarlatets 2023Yew
中国政府在健康领域最受公众信任Percentwhosay,inChinaOsigritliantchange我相信该机构在面对我的健康需求和机构健康信任度的下降趋势值得关注问题时会做正确的事。202310202513GovernmentBusinessMediaNGOs025 Edblman Trust Baromotor Spochal Roport:Trust and Hoath.TRULINSHEA. Pihsase indicate how m.ch pou tiurt oadaof te flowing to do whatis ight whenit comes to addressingyourhealihvrelateredsand cance1.Generalpopulation,China.Yearunhngabhestaetathe99%+aonierceloved
身边影响力
健康信任:我的亲朋好友和医生最值得信任受访者表示信任其传递健康真相和保护公共健康My friendsMydoctorGovernmentMyCEOHealthcareJournalistsHeadsofand familyleadersCEOshealthNGOsabout heQ43/1)-
健康决策:我的亲朋好友和医生最有...
