与SPATEAUGUST20252025HAIRREPORT:CARE&STYLINGPRODUCTS
HAIRCARE&ExploreSpate's latest report touncover the toptrendinghair care and hair styling product trends capturingSTYLINGattention, andget ahead oftheconsumercurvePRODUCTIn this report,you'llfind an overview of rising productformats.consumerconcerns.and brand movementsTRENDS2025shaping the hair care and styling space. With trendspotlights and brand highlights throughout, this reportbrinas together what consumers are searching,sharingand talking about-from emerging formats tostandoutcategory players.nterested in exploring more trends? Start yoee trialtodayThank you,OlivierandYarden,co-founders ofSpate
METHODOLOGYSpateisaninnovativedataplatformthatallowsuserstodiscoveranddetecttrendsacrossCooglesearch andTikTok The Spatedashboard analyzes over 20 billion search signals and over 60 million TikTok videos acrossthe globeto answer threecrucialquestionsfor the beauty and wellnessindustry. What'sthe next big trend?Who'sowninathespace?Howtopositionthetrend?20+billion searchArtificialIntelligenceforTrends classificationforsignals and 60+ millioninsightsandimplications;TikTok videosidentifying trend clustersSPATE3
SPATE'SPROPRIETARYPOPULARITYINDEXWHATISTHEPOPULARITYINDEX?The Popularity Index combines datafromdigital platforms-currentyincludingCoogle andTikTok-to40.0Mshow how popular a categoryatrend is.For example, looking at thegraph ontheright,thetrendfor"Toner"inthe20.0MUSarewby41.7%over thepastyearTheindex measureshow"Toner"compares toallother beauty trendson these platforms.202320242025lIt adjustsforgrowth difrencesoneach platform to accurately reflectthe increaseinpopularity.ThePopubarityIndexfor"Toner"forUSGoogleSearches8TikTok VewintheLUSSPATE4
SPATE'SPROPRIETARYPOPULARITYINDEXWHYDOESITMATTER?Which trends drive theHowdotrendsdifferonWhat's the overalltrendmost engagement?Google vs.TikTok?health across platforms?Discoverthe beauty trends gainingUnderstandwhichcategories andGeta holisticviewoftrendsacrossthe most traction and shapingbrandsare moreprominenton USolatforms.empowerina betterconsumerpreferences.Coogle Search versus TikTok.strategic decisions.SPATE5
HAIRCAREPRODUCTSSPATE6
TOPHAIRCAREPRODUCTTRENDSBYPOPULARITYINCREASETHETOPTRENDSDRIVINGMOSTSIGNIFICANTCHANGEINPOPULARITYPopularityHow big isIncreaseTrendIndexthistrend?YoYYOYshampoo336.1Mvery highpopularity49.6M17.3%conditioner80.3Mvery high popularity13.8M20.7%hairoil89.5Mvery highpopularity13.0M17.0%dry shampoo31.6Mveryhighpopularity7.8M33.0%hair mask31.5Mvery highpopularity7.6M31.7%leave-in conditioner20.2M4.9M32.2%clarifyingshampoo771.6Mhighpopularity3.8M48.6%hairgrowthshampoo9.0Mhigh popularity3.1M53.2%curly hairshampoo10.0Mhigh popularity2.4M31.1%purple shampoo17.9Mvery high popularity1.5M8.9%Source: USPopulatty Indee Coogle Seach+TikTokVibws fromJuly 2024 to June2025vsJuly2023vsJune 2024SPATE7
TOPHAIRCAREPRODUCTTRENDSBYPOPULARITYYOYGROWTHTHETOPTRENDSDRIVINGYEAR-OVER-YEARGROWTHINPOPULARITYHowbigisIncreasePopularityTrendIndexthistrend?YoY-purple hair mask949.7Kmedium popularity874.3K1.2K%low porasity hairtreatment754.2Kmedium popularity541.9K255.1%antifrizztreatment2.2Mmedium po...
