FirstHomeiQ NationalMl,MARCH20252025NEXTGENHOMEBUYERREPORTBVKRISTINMESSERLI
NTRODUGTONAs we release the 2025NextGenHomebuyerReport, we find ourselves at a pivotal moment in the housing market Over the past five years, this research has capured the financial realites,aspirations, and challenges of more than 7,000 NextGen homebuyers. This year's reportbased on insights from 1,000 respondents aged 18 to 44,highlights emerging trendsaffordability strateaies. and the evolving role of trust in financial institutions and professionalsAkeytakeaway remains constant across years: education and accessibility are critical tohomeownershlo confidence levels affordability stratedies. and trust in professionalsrevealongoing disparities that demand industry attention. Trust in financial institutions and real estateprofessionals has plummeted, and NextGen buyers are increasingly turning to alternativehomebuyingstrateaies,socialmedia. andAl-driventoolsto naviaate themarketThisreootnotonlyreflects currenteconomic andsocialconditions butalsoilluminatesoortunitiesforhousinaorofessionalslenders.andbolicymakersto adaot andinnovate.Bunderstanding how NextGen buyers engage with the homebuying process, industryprofessionals can create more effective strateaiesto improvefinancialliteracv. rebuild trustand increase accessto homeownershioKristin Messerli.Executive directorofFirstHomeIQ2025 Next Gen HomebuverReoor
ABOUTTHSREPORTThe 2025 NextGen Homebuyer Report is an annual research initiative designed to provideinsights into the evolving homeownership landscape for Gen Z and Millennial buyers. Now inits fifth year, this report reflects data from over 7,000 respondents since 2020. The 2025edition is based on a survey of 1,000 individuals aged 18-44, conducted in partnersh ip withNational Ml and FirstHome IQ, two organizations dedicated to expanding homeownershipaccessibility through financial education and lending solutionsOURSPONSORSNationalMortaage InsuranceCorporation (National MI) is aprivate motgage insurance companry commitedto enablinglowdownpayment borrowers to achievehomeownershipNationalMiwhile protecting lenders and investors.National Ml takes astraightforward approach to both products and practices toensure lenders confidence in the loans they place with usI earnmore atNationalMIcomFirstHomeIQ isanonorofit oraanizationfocusedonfinancialitracy and homebuver education for the next generation.FirstHomelQoffers an AmbassadorProgram forloanofficerFirstHomeiQmaterials and strateaies to reach the next generationlearnmore atFirstHomelQ.com0025NextGenHomebuverReport
BACRAROONDSMETHODOLOGThe NextGen Homebuyer Report was initiated in 2020 to address the growing need forinsiahts into the behaviors and preferencesof vounaer aenerations of homebuvers.Over thebast five vears. this research initiative has collected data from over 7,000 individuals, offering arich lonaitudinal perspective on tendsin fnancialreadines, titudes toward homeowmershipandinformation-seekinabehaviorsForthe 2025 report a ...
