Epson.com Design and Branding Standards and GuidelinesDocument version 1.0 Modified March 19, 2010Prepared by :2© 2007 SEIKO EPSON CORP. ALL RIGHTS RESERVED.Table of ContentsIntroduction The Epson Brand: An OverviewVisual System 10Global Elements 11Global Navigation 54Logo Treatment/Usage 54Global Footer 54Templates 17Grids & Layouts 54USA Homepage 54Product Hub Pages 54 • Printers • Projectors • ScannersE-Store Homepage 54Product Category Page 54Product Detail Page 54Feature Pages 54Flexible Templates 54E-mails 54 • General Guide of Do’s and Don’ts 54Measurements 54USA Homepage 54Product Hub Pages 54E-Store Homepage 54Product Category Page 54Product Detail Page 54Banners 54Flash 54E-Store 54Right Column 54Long (right column) 54Hub Page 54Off-site Executions 54Banner Ad Designs 54 • General Guide Do’s and Don’tsBanner Hand-Off 54Web Elements 17Accordion Nav 54New Window 54Image Gallery 54Image Sizes 54Tool Tip 54Epson Service/Relate Products 54Support 54Shipping/Promotional Module 54 Sign-Up Module 54Pricing Modules 54Buttons & Links 54Tab Treatments 54Icons 54 Breadcrumbs 54Pagination 54Color Palette 51Gradients & Styles 54 Scrollable Module 54Typography 17Typefaces 54 Hierarchy 54Photography 59Knowing the Audience 17Brand 17Brand Imagery 54 Brand Imagery Visual Examples 54 Product 17Product Imagery 54 Product Imagery Visual Examples 62Copywriting 59Tone 54 Banner Copy 54 Product 54 Promotional 66 Conclusion 59Global Elements 001 Introduction4© 2007 SEIKO EPSON CORP. ALL RIGHTS RESERVED.IntroductionThis document describes the standards and guidelines established by Proxicom, Inc. for the Epson.com web-site. Each section of this document covers a specific set of guidelines to be used on Epson.com.These guidelines will evolve over time. This style guide is not intended as a regimented formula for the creation or maintenance of Epson.com pages, but rather a road map for appropriate creative application. Its purpose is to ensure that any new or updated pages support the Epson brand identity and reinforce overall Epson.com creative direction.If you have any questions regarding this document, please contactENTER NAME HERE - Epson Manager 3840 Kilroy Airport WayLong Beach, CA 90806562-981-38405© 2007 SEIKO EPSON CORP. ALL RIGHTS RESERVED.The Epson Brand : An OverviewEpson imaging moves you in a powerful way. And we do this through our commitment to developing technology that inspires and empowers people all over the world.Epson’s BackgroundSince its creation, Epson has continually pushed back the boundaries of miniaturization, creating scores of world-first products. Epson’s corporate culture is rooted in a spirit of creativity and challenging the status quo. This has led us to craft unique products and services and to achieve goals that were seen as unreachable. Epson has always striven to put the customer first in offering products and services that surpass ex...
