Created by ISUX Brand Center2016. 12EgameBrand Book企鹅电竞品牌书This guideline contains basic principles and examples that are needed to maintain the consistency of Egame’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“企鹅电竞”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎包袋 Bag6.004.005.00ApplicationsTypographySub Graphics品牌应用系统品牌专用字体辅助图形56 - 5748 - 496.015.01名片 Business Card辅助图形1 Sub Graphics142 - 434.01中文 Chinese64 - 6570 - 716.056.08海报 Poster58 - 5950 - 516.02 5.02 办公应用 Stationery辅助图形2 Sub Graphics244 - 454.02英文 English66 - 6772 - 736.066.09广告牌 Billboard徽章 Badge60 - 6152 - 536.035.03品牌产品 Brand Products使用与限制 Restrictions68 - 6974 - 7578 - 796.076.106.12衬衫 T-shirt信用卡 Credit Card网页 Website62 - 636.04册子 Brochure76 - 7780 - 816.116.13手柄 Handles应用程序图标／启动闪屏 App Icon/Saplash2.003.001.00LogoColorBrand标志品牌色品牌14 - 152.01标志元素 Logo Elements34 - 353.01品牌标准色 Brand Color10 - 111.01品牌概述 Brand Overview22 - 232.05安全区域1 Clear Space16 - 172.02标准标志 Basic Logo36 - 373.02颜色比例 Color Proportion24 - 2526 - 272.062.07安全区域2 Clear Space最小尺寸 Minimum Size18 - 192.03垂直标志 Vertical Logo38 - 393.03背景颜色 Background Color28 - 292.08版式位置 Logo Placement20 - 212.04图形标志 Symbol30 - 312.09使用与限制 RestrictionsContents目录1.00 Brand品牌11101.00 Brand111.01企鹅电竞是腾讯旗下的一站式移动电竞社区，为玩家提供移动电竞的一站式体验。在腾讯公司大电竞体系下，作为核心移动电竞社区，承上启下联动各个环节。产品涵盖手游赛事、直播、视频、礼包等多方面内容，用户可以参加官方组织的各级比赛获得丰厚的奖金和荣誉，还有最精彩的职业选手直播内容。目前企鹅电竞连接了公司内各团队资源，搭建了全方位的电竞从业者（主播，选手，解说等）的培养体系，对于不同层面的电竞爱好者，提供相应的产品能力和运营包装，致力于成就每一个有电竞梦想的人！Egame is a one-stop mobile gaming community App of Tencent, provide users with a one-stop mobile gaming experience. As the core mobile gaming community of the large gaming system in Tencent, to link the different parts. Egame includes the mobile gaming, live broadcasts, videos, game gift and so on, the us...
