Created by ISUX Brand Center2016. 11QQtutorBrand Book企鹅辅导品牌书4This guideline contains basic principles and examples that are needed to maintain the consistency of QQtutor’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“企鹅辅导”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎66.004.00ApplicationsTypography品牌应用系统品牌专用字体54 - 556.01名片 Business Card40 - 414.01中文 Chinese62 - 636.05册子 Brochure56 - 576.02 办公应用 Stationery42 - 434.02英文 English50 - 515.0364 - 656.06杂志 Advertisement70 - 716.0958 - 596.03品牌产品 Brand Products66 - 676.07徽章 Badge72 - 736.1060 - 616.04笔记本 Notebook68 - 696.08背包 Backpack2.003.001.00LogoColorBrand标志品牌色品牌14 - 152.01标志元素 Logo Elements32 - 333.01品牌标准色 Brand Color10 - 111.01品牌概述 Brand Overview22 - 232.05安全区域 Clear Space16 - 172.02标准标志 Basic Logo34 - 353.02颜色比例 Color Proportion24 - 252.06最小尺寸 Minimum Size18 - 192.03垂直标志 Vertical Logo36 - 373.03背景颜色 Background Color26 - 272.07版式位置 Logo Placement20 - 212.04图形标志 Symbol28 - 292.08使用与限制 Restrictions74 - 756.11Contents目录使用与限制 Restrictions5.00Auxiliary Graphics辅助图形46 - 475.01基础辅助图形 Basic Auxiliary Graphics48 - 495.02标准辅助图案 Basic Patten衬衫 T-shirt广告 Advertisement包袋 Bag86.00Applications品牌应用系统76 - 776.12应用程序图标／启动闪屏 App Icon / Splash78 - 796.13网页 Web1.00 Brand品牌121.00 Brand在线学习On-line Learning知识体系Knowledge System用户Users1.01企鹅辅导是一款由腾讯推出的针对高中生学习的辅导应用，学生可以在应用内参与名师的在线直播课程，与老师实时交流答疑，同时会有资料、习题配套内容帮助学生更好的掌握相关知识。企鹅辅导的授课老师由腾讯公司从全国挑选，均为各学科优质的老师；企鹅辅导专门为高中学子打造了完善的知识体系和最优质的在线学习体验。让学习变得简单，从企鹅辅导开始。QQtutor is a high school students application launched by tencent. Students can participate in online teacher courses on the application, and The teacher will be real-time exchange Q & A, and there will be information documents and exercises to help students learn relevant knowledge.Teachers on QQtutor are all outstanding teachers of various discipl...
