Created by ISUX Brand Center2016. 02Tencent EnterpriseBrand Book腾讯企点品牌书45This guideline contains basic principles and examples that are needed to maintain the consistency of Tencent Enterprise’s brand identity, from the primary logo, colors, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity.本规范手册包含的品牌基本原则和使用案例，通过基本标志, 品牌色, 图形设计以及图像排版风格，以保持“腾讯企点”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新, 新颖, 个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎67Contents目录1.01Brand Overview品牌概述10 - 111.00Brand品牌2.00Logo标志3.00Color品牌色2.01Logo Elements标志元素20 - 212.021.02Basic LogoBrand Core Value标准标志品牌核心价值22 - 2312 - 132.031.032.041.04Vertical LogoBrand StructureSymbolBrand Product Portfolio垂直标志品牌结构图形标志品牌产品目录24 - 2514 - 1526 - 2716 - 172.05Clear Space安全区域28 - 292.06Minimum Size最小尺寸30 - 312.07Logo Placement版式位置32 - 332.08Restrictions使用与限制34 - 353.01Brand Color品牌标准色38 - 393.02Color Proportion颜色比例40 - 413.033.04Product Color SystemBackground Color产品色彩系统背景颜色42 - 4344 - 455.01Business Card名片56 - 575.00Applications品牌应用系统5.02Stationery办公应用58 - 595.03Brand Products品牌产品60 - 615.04Badge徽章62 - 635.05Brochure册子64 - 655.06App Icon / Splash应用程序图标／启动闪屏66 - 674.00Typography品牌专用字体4.01Chinese中文48 - 494.02English 1英文 1 50 - 514.03English 2英文 252 - 53891.00 Brand品牌10111.00 BrandBrand Overview品牌概述1.01腾讯企点时一个互联网信息集成平台，它能有效提升中国现代企业管理效率。基于IM，整合内部和外部腾讯的资源，以提供诸如协同办公, 信息交流, 资源管理等互联网信息服务。此外，腾讯企点还是一个能有效连接员工, 客户, 供应商以及所有内部外部合作伙伴的资源整合系统。Tencent Enterprise is an internet information integration platform which helps Chinese modern enterprises improve their management efficiency. It is based on IM, integrating both internal and external resources of Tencent to offer the internet information services such as coordination office, information exchange, resource management etc. It is also a resource connector that effectively connects employees, customers, suppliers and all internal and external partners.企业内部客户合作伙伴政府EmployeeCustomerSupplier \ PartnerGovernment办公协同(项目管理, 云存储/计算, 音视频, OA管理 ...)- 营销传播- 客服接待(大数据,...
