Created by ISUX Brand Center2016. 03Tencent CloudBrand Book腾讯云品牌书This guideline contains basic principles and examples that are needed to maintain the consistency of Tencent Cloud’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“腾讯云”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎6.004.005.00ApplicationsTypographyIcon System品牌应用系统品牌专用字体图标系统54 - 556.01名片 Business Card40 - 414.01中文 Chinese48 - 495.01标准图标系统 Basic Icon System62 - 636.05册子 Brochure56 - 576.02 办公应用 Stationery42 - 434.02英文 1 English 1英文 2 English 250 - 515.02标准图标系列 Basic Icon Set64 - 656.06杂志 Advertisement70 - 716.09衬衫 T-shirt58 - 596.03品牌产品 Brand Products44 - 454.0366 - 676.07徽章 Badge72 - 736.10应用程序图标／启动闪屏 App Icon / Splash60 - 616.04笔记本 Notebook68 - 696.08包袋 Bag2.003.001.00LogoColorBrand标志品牌色品牌14 - 152.01标志元素 Logo Elements32 - 333.01品牌标准色 Brand Color10 - 111.01品牌概述 Brand Overview22 - 232.05安全区域 Clear Space16 - 172.02标准标志 Basic Logo34 - 353.02颜色比例 Color Proportion24 - 252.06最小尺寸 Minimum Size18 - 192.03垂直标志 Vertical Logo36 - 373.03背景颜色 Background Color26 - 272.07版式位置 Logo Placement20 - 212.04图形标志 Symbol28 - 292.08使用与限制 Restrictions74 - 756.11广告牌 BillboardContents目录1.00 Brand品牌101.00 Brand11大数据能力Big Data云端生态Cloud Ecology基础云服务Cloud Service1.01腾讯云基于腾讯多年来海量业务的技术锤炼，从基础架构到精细化运营，从平台实力到生态能力建设，通过游戏、视频、移动应用、金融、政企等行业解决方案和云服务器、云数据库、音视频等一系列明星产品服务的打造，致力于为企业和创业者提供集云计算、云数据、云运营于一体更优质的云端服务体验，成为全球领先的云服务提供商。Tencent Cloud is committed to provide high-quality cloud services including cloud computing, cloud data and cloud operations for enterprises and entrepreneurs. Based on the years of massive cloud-based business technology, it covers many areas such as infrastructure to fine operation, platforms to ecological capacity, games, videos, mobile applications, finance, government and etc. Also industry solutions, and building cloud servers, cloud...
