1新红The RedNoteLuxurv Index2025.The definitive benchmark for luxury brandpresence and performance on RedNote
Word FromDLG.China'ssocialmedialandscape is undergoing aWhen welaunched thefrst editionof therapid transtormafion. UGC has emerged as aRadNoteLuwury hdexvin2022 many Loaurydecisive factorinshapingthe online joumeysofbrandshadyetto establish a presence on theChineseconsumerslaform, whichremainedlargely dominated bevearson. RedNote hasevolved intoThe driving force behind this shif is the growingof luxury brands'digital str ategies indemand for both the aualitv and authenticitv dian now surpasses be auty in share of-needs that brand-praducedtcomparedto mass-market sectarsnno longerfully satisf.Inlouryadoption remainsrelartiely mesured.-recommendations,feedback,LuxuryIndex, we oncecaswithwithRedNoteanalyticspurchase decisions.At the centre ofthis evolutionong,definesbenchmarksforthestands RedNate.ss four pllars: Brand.KOL&andSearch.Using our proprietaryTodav.90%ofallcontentonRedNateis createdNote Influence&.SitrategyEvaluationr)by everyday users, with mare than 6 million newgy, we identify the brands with theosls and 60 million comments published eachcovering everyfacet of contemporaryChinese lifestvles.This makes brand visibilitv ontheplatfarmoneofthe mastdirect and aurthentichope this reportprovides both a clear picturePABLOMAURON.indraton d markethest,while alo rshapingthe industrystandsand asource dfManagingPartnerChina&Board Memberinspiration for how brands can navigate- andDLGhow brands approach socialmedia in Chinathrive in-China's evolving social media era.RadNoleLunuryhdex20as.2
Word From NewrankAs China becomes the"core engine*driving thejointrelase ofthe report, we focus on RedlNote,"key graund" for global br ands lacalisinginnumberof top internationalbrands areChina.Reljingonthedeepcollaboration betwerna their efforts todeeply cultivate thisground.They must nat only adhere to thea.we presentto ourclents atrue picturentext and emotional needs of Chinesetrategiestothe depthofuserinteraction.fromonsumers.They needto convey their brandthe creation oftrending topicsto thesence throughclasicproducts whil aboinding the dialoque code with Generation Z andthe new midle class amid the waves ofthe future, Newrankwill continue to take datayauthfulness and digitalizafionsupportfor global br ands'insightsUndeniably. this"China adaptationbattle"in theand helping global brands, including luxuryplobal luxury market is essentially a deepbrands, achieve dual growth in *global brandintegrationof"global vision" and"lbcalwisdom.*power'and"localinfluence".testinabrands'sbilitcto halanesc.l.Thankyouonceagiantoallectons for yournattnfion and support of this cooperation. WeAsacontent technolbaycompanydeeplytbok farward to wokingwithmoreindustryWEIYUCHEN.engaged in new media data, datais the*key'forIluxury brandsinthefuturetoPresidentusto decodethe connecion betweendlobabest path for international brands toNewrankbrands and the Chinese market, and it is also thelocalise and share the boom...
