aLizGoogle CloudTheROlofGenAAglobal survey of enterpriseadoption and value
TableofMethodologyExecutivesummarycontentsChapter1Benchmark:Thegloballbusinessimpact ofgenAlChapter2GenAlLeaders:Trendsin21top-performing organizationsAbout this reportChapter3Thisreportisbasedonasurveyof2,500 seniorleadersReinvestingininnovation3of global enterprises ($10M+ revenue), conducted byGoogleCloud andNationalResearchGroup.It providesa comprehensive benchmark of theimpact ofgenAlonChapter4business and financial performance,7kevtakeawavsforbusiness executivesUnless otherwise noted, all statistics in this report arederived from the survey and only include those who areusinggenAlinproduction.Conclusionand next steps
MethodologyA14-minuteonlinesurveywith 2,508 business leadersUpper-level, senior executive, andC-suite businessleaders, including;758cEO,CIO746CFO,CMO,CTO200US250NordicsSouthKoreaCISo,CDO,cso,coo.Canada204JapanTaiwan99517199Director ofDigitalStrategy.VWPofITUKChinaSingaporeGermanyIndiaMexico160487ITDirecto,HeadofInnovationFrance152AustraliaBrazil152OverOverMust be at leastArobustFieldworkconducted100$10minterestedingenAlrepresentationfromFebruary23-April5,use casespriority industries2024full-time employeesannual revenueGooaleCloud
ExecutivesummaryOurglobalsurvey shows thatgenAlismorethan just anew technology; itis akey driverof business transformation. By thoughtfullyincorporating it into their operationscompanies can achievesignificantfinancialreturns, improve efficiency,and sustaingrowth. For CEOs, the message is clear.gen Alisan essential toolforstayingcompetitive in afast-changingmarketGoogleCloud
Key insightsGenAlhelpsfuel rapid financial growthGenAlhelpsboostproductivityandbusinessperformance.74%ofenterprisesusinaaenAlreport ROl withinthe first year, with 86% of those reporting increased45%of organizationsthatreportimprovedrevenue noting a6%ormoreincreaseproductivity haveseenemdoubleormoreasaresult ofgenA,while63%Withthespeedof businesspickingup,gowth.85%ofthosewhoreport animproveduser experience also report measurablegenAlhelpscompanieskeeppaceimprovement to user engagement84% of organizations can move a gen Aluse case fromidea to production in less than six months. This canenable CEOs to seerevenue increases within a yeanand it can also significantly shorten the innovation cycleand enhance agility in respanding to marketdemands.SharedC-levelsponsorshiphelpsmaximizegenAl'spotential.91%,of organizations withrobust.C-levelsupport that also report increased revenueestimate a6%ormore increase.
Executive-level support and strategicalignmentare crucial. By connecting financial businessdriverswith technologydrivers, organizations canensurethat Al strategies arenotjust innovativebut also tigntly intertwined with core businessgoals. This strategic alignmentis the key toescapingthe dreaded'pilot puraatorv.'andaccelerating towards tangible businessimpact."CarrieTharpVP,GlobalSolutions& Industries,GoogleCloudGoogleCloud06
Benchmark:The qlobal businessImpactot aen AlThisresearchreportsonthestate ofbusinessvaluethatgen,Alisdeliverinatodav.We assess"businessvalue"measuresacr...
