Costa歌诗达邮轮The 15th AnniversaryProject Of Costa wasSubmitted歌诗达15周年方案提报
歌诗达邮轮于2006年首次开启以中国为母港运营的国际邮轮航线,成为首家讲中国的国际邮轮公司,作为中国国际邮轮的先驱者已经为中国市场服务了15年本次１5周年设计方案,宣传目标对准款诗达的新老客户,迎合客群喜好,借助15周年的机会,将歌诗达的理念传达给更多喜欢邮轮的人们CostaCruisesopenedisfrstintermatioral(aruiselitewithChinasitshomeportin 20066becomingthefrstinterationalcnuisecompanytoenterChinaAsthepioneerofinterationalcruiseinChinaithasbeenservingtheChinesemarketfor159yearstThe 15thanriversaydesignisaimedatCostaisnew andold customers andcatersopportunityofthe15thamniversayCostasconceptisconveyed tomorepeoplewholikecruise ships
PARTISUBIECT歌诗达背景COSTABACKGROUND
Costa歌诗达邮轮CostaAsia15thAnniversaryCampaignwencmYRouPs:the world's leading cruise companies,Crocere,SPA(halysCostaCruisesitd)isEurope'sleading cruise company知名集团的加持:歌诗达邮轮,隶属于世界邮轮业翘楚嘉年华集团,Costa Crociere,SpA(意大利歌诗达邮轻轮有限公司)是欧洲首屈一指的邮轮公司ConCacins,5PA,sEuephspreniercalielin
Costa歌诗达邮轮Overthepast70years,CostaCruiseshasalwaysbeendedicated to theconceptof servingpassengers, providing warm and thoughtfulsenvice during theourneywhile bringing asense ofhome toexoenence the new wordatisea竭诚服务服务理念歌诗达邮轮70年来,始终保持着为旅客竭诚服务的理念,在旅途中,提住执情周到的服务,同时带来家的归属感,尽情体验海上新世界。
INHERITANCEOFITALIANSTYLECostaCosa Cruisesaredinltalyin 186,inheringtheromanic tal歌诗达邮轮jourey withyou, sothat every passenger can tel the pure talianromanticatmosphere.传承意式的风情歌诗达邮轮始于1860年意大利,传承浪漫的意式风情巡游于蔚蓝的大海之上,与你共同开启一场绚丽的意彩之旅,让每一位旅客感受纯正的意式浪漫气息
PART2SUBIECT集团发展目标课题GROUPDEVELOPMENTOBIECTIVES
Costa歌诗达邮轮During the epidemic period the industry wassus.cnlyrliedonte band sown account tomaintain the sound volume.疫情时期,行业停航,歌诗达暂缓了所有的广告投放,仅依靠品牌自有账号维持声量。At thebaginingof the l5th aniversanyaitinesintheindstyaregyradualyreurmingto tear,intyofthe15th anniversaryCostawill graduallmakeitsvoiceheardbriCostabackto thelbwingtouriswholiecruise raved toretumtoeembrace ofCosta.如今15周年起始，行业内航线逐渐复航,借助15周年契机逐渐发声,将歌诗达重新带回大众视线，让喜欢邮轮旅游的游客重归歌诗达怀抱。
SHORT-TERMPROJECTSTake advantageof15years, strong sales 22 vearsoftickets短期课题:借势15周年,强势销售22年票务LONG-TERMPROIFCTS长期课题:歌诗达强势回归,回馈老客户,挖掘新客户,扫除疫情带来的行业阳囊asta Venezia
Costa歌诗达邮轮ANALYSISOFSHORTTERMPROIECTSShontermprojed goal that is, bursting point goal, throughasernes ofbursting poirnt publicity, feecbackit atrat olfcustomes toretum.The utimate poseofteproetstofcus onicesies,andtoattractcustomersmayto theold austomerswho have someexpenendplemented by the new customers who have some knowledge of shipping travel.短期课题目标，即是爆点目标,通过系列爆点式宣传、回馈的方式,吸引老客户回归。课题最终目的以票务销售为主，吸引客群当以对歌诗达有所体验有所了解的老客户为主,对航运旅行有所了解的新客户为辅。
CostaLOnG-TeRMproectaNAlYsIs歌诗达邮轮From the beg ining of 2020 t the present. The epidemic continues tocast a shadowoverallindus...
