2026健康经济洞察报告：五大全球消费趋势（英文）-Spate

5 GLOBAL CONSUMER TRENDS SHAPING 2026THE WELLNESS ECONOMY:MAY 2026INTRODUCTIONWellness is no longer a category. It is a lens consumers are applying to every decisions they make, from how they move and rest to how they process emotion and fuel their bodies.Spate's 2026 Global Wellness Report uncovers five trend territories shaping the way consumers engage with fitness, spirituality, emotional health, rest, and nutrition today. By analyzing cross-platform behavioral signals across Google, TikTok, and Instagram we reveal not just which trends are growing, but the deeper forces driving consumer interest — from running clubs replacing dating apps as Gen Z's primary way to meet people, to ancient healing practices gaining institutional legitimacy, to rest being reframed as a performance tool.For CPG brands and agencies, this report serves as a strategic lens on where wellness is heading next, equipping teams with the insights needed to anticipate demand, identify white space, and connect authentically with a consumer whose relationship with health is becoming more expansive and more personal by the year.Interested in exploring what these themes mean specifically for your brand? Book a free demo. Thank you, Olivier and Yarden, co-founders of Spate3+60Ktrends available on the Spate dashboard+1Knew hashtags added weeklyTHIS REPORT IS JUST A GLIMPSE OF WHAT’S AVAILABLE ON THE SPATE DASHBOARD&To get access to Spate self-serve data dashboard, start your free trial.SPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS + CONSIDERATIONINTENTPURCHASESocial Media is about consumers’ aspirations. Consumers are building the persona of who they want to be, not necessarily reflecting their actual behaviour.Search, a “digital truth serum,” reveals an honest picture of consumer desires. People will search something they may not be comfortable asking their mother or best friend. According to a correlative study, search is a strong indicator of future sales.PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS4BETAMETHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search and TikTok. The Spate dashboard analyzes more than 900 billion search signals, 600 million TikTok posts, and 100 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry: What’s the next big trend? Who’s owning the space? And how should you position the trend?900 billion search signals, 600 million posts on TikTok, and 100 million Instagram postsUnsupervised machine learning to identify clustersTrends classification for insights and implications5WHAT IS THE POPULARITY INDEX?SPATE’S PROPRIETARY POPULARITY INDEX6The Popularity Index combines data from Google, TikTok and Instagram to show how popular a category or trend is.For example, looking at the graph on the right, the trend for “Probiotics” in the US grew by 43.5...