All rights are reserved by WPR smart The Color RunEvent ProposalBy Waking PR2017.03.22Xsmart x The Color Run Event Proposal
All rights are reserved by WPR >> Content Communication StrategyPromotionEvent ProgramsExclusive Test DriveOperationTeam Structure >> Communication Strategy
All rights are reserved by WPR All rights are reserved by WPR >> Core TaskCommunication Strategy #Color Runner##smart Lover# >>
All rights are reserved by WPR All rights are reserved by WPR >> Customer InsightCommunication Strategy #Color Runner#Open-minded, forward-looking, party animal, fashion sense Young, Passionate, Pioneering High demanding, have their own ideahard to please
All rights are reserved by WPR All rights are reserved by WPR >> Key MessageCommunication Strategy #smart##Color Runner#>>Agile, efficient, fit for fun High demanding, have their own idea, hard to please smart provides you various choices,smart is open and gives you whatever you want
All rights are reserved by WPR All rights are reserved by WPR >> ConceptCommunication Strategy The Color RunWe all have different personalities we all want to be uniqueColor=Difference All rights are reserved by WPR
All rights are reserved by WPR All rights are reserved by WPR >> ConceptCommunication Strategy smart adapts different personality, Whether you are sports funs or art lovers, there will be one color combination of smart fits you, since smart is…All rights are reserved by WPR
All rights are reserved by WPR All rights are reserved by WPR >> ThemeCommunication Strategy Proud to be Diverse“”有种骄傲叫 我的颜色smart“”的多样性给每个人专属定制，让每个人拥有 我的颜色 ，彰显自己的独一无二的性格与态度Optional Theme: — 有种骄傲叫给你 · 颜色
All rights are reserved by WPR All rights are reserved by WPR >> Theme Extension Communication Strategy “”有种骄傲叫 我的颜色 有种骄傲叫 ______Divide all the function zones into different “color”, and even leave the blank to the participants, customize their own true “color” 嘚色出色各色秀色All rights are reserved by WPR
All rights are reserved by WPR All rights are reserved by WPR >> KeynoteCommunication Strategy FUAll rights are reserved by WPR
All rights are reserved by WPR All rights are reserved by WPR >> HighlightCommunication Strategy Cool and customized interactive programs: giving the participants customized experiences during the whole event to show the various possibilities of smart All rights are reserved by WPR
All rights are reserved by WPR All rights are reserved by WPR >> HighlightCommunication Strategy Exclusive leading group: Invite KOL and tuning smart owners to be the leading group, run after the leading smart car wearing smart-customize T-shirt and equipment, highlight cool and young attitude of smart All rights are reserved by WPR
All rights are reserved by WPR All rights are reserved by WPR >> Visual element Communication Strategy
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