Brand Store Opening Event
全球首家SIV，提供一个供用户探索的拜腾空间激发兴趣，让用户自主地产生参与、互动的意愿认识拜腾 探索产品 结交朋友 增长新知 拥有拜腾To knowTo exploreTo socialize To learnTo ownThe world‘s first SIV, offering a space for users to explore BytonArouse the interest, let the user generate the willingness of participation, interaction independently
参考案例Case Reference
Angela Ahrendts从Burberry 到Apple，征服时尚+科技乔布斯之后第一个重新整装Apple体验店的人16个月的时间，苹果零售店进店人数高达5亿次在线销售增长率超4成苹果的门店，绝不只是售卖产品和服务的地方，它是新的社区中心和社交场所。如果哪天你和朋友交谈中提起：我们今天在苹果店见面，听说那里有个活动，那我们就成功了。音乐、艺术、设计等等，都可以在苹果体验店出现，唯独要弱化的，就是“卖东西”这一属性。Angela AhrendtsFrom Burberry to Apple, conquered fashion and technical.She is the first person who reassemble the Apple Store after Steve Jobs.Within 16 months, the number of people enter Apple Stores has been reached to 500 million timesOnline sales growth rate exceeded 40%Apple Stores, It’s not just a place selling products and service,It is the new community center and social placeIf you talk to a friend someday,Let’s meet in Apple Store，I’ve heard there is an event today,Then we succeed.Music, art, design, etc.,They all can appear in Apple Store,The only thing to be weakened is the property of selling things.
公共课程、共享区域、娱乐项目……苹果体验店成为友好有趣的社交环境Public courses, shared area, entertainment…Apple store becomes a friendly and fun social environment
当今的品牌体验店，已经不仅仅是单纯具有了解品牌、试用、拥有产品的功能Today the brand experience shop is not only has understand the brand, try out, and own products those simple functionalities.还要通过社交、互动、激发学习兴趣等形式But also through social contact，interaction, arouse interest in learning and other ways.成为品牌与受众之间建立长期关系的场所Become a place where to establish a long-term relationship between the brand and customers
开业仪式上我们如何让走进拜腾品牌店的第一批来宾感受到拜腾品牌店是一个可以建立长期联系的场所？In the opening ceremonyHow can we let the Byton first guests feel thatByton brand store is a place to build the long-term connections with?
拜腾核心价值观 Approachable“近人”Byton core value - Being approachable要让第一批进入拜腾体验店的人Let the first guests who enter to Byton store- 喜欢被气氛带动感染- 探索 自发地感兴趣- 了解 过程中了解拜腾信息- 带走“美好”感受体验方式Experience-Like inspired by the atmosphere-Explore Spontaneously interested-Understand Learn about Byton in the process-Carry off the feeling of happiness
拜腾体验店：激发好奇与兴趣的空间每一分钟，每一平米 都体验愉悦时光Time To Be 随时，随你体验内容Experience contentByton store: To evoke the curiosities and interestsEvery minute, every square miter, provides enjoyable time
先进的科技，叠加与人接触的温度Advanced technology overlays the temperature of human contact整场体验基调Overall experience tonality
情景体验故事体内，感受店内数字体验项目（VR\AR\SED\概念...
