Event RecapFollow the Sunshine Media Tasting EventJan 2017
Event RecapFollow the Sunshine Media Tasting EventJan 2017FOLLOW THE SUNSHINEMEDIA TASTING EVENTRecipe demonstration by Spokesperson Lv YannieWeChat photo printing at CA orchardVR video for a CA orchard tourInterview with Spokesperson Xu JinxiPresentation by Spokesperson Xu JinxiF&B Area with almond dishesTop tie media in Shanghai attended the event
3EVENT OVERVIEW Date: Jan 5, Thursday Time: 14:30 – 16:00 Venue: TAVOLA Italian Restaurant, Shanghai Topic: “Follow the Sunshine” Media Tasting Event Key Points:oTo celebrate the completion of the campaign, a “Follow the Sunshine” Media Tasting Event was held in Shanghai, in which Almond Board of California welcomed renowned nutrition expert Xu Jinxi and local yoga master Yannie Lv to help bring a close to the four month campaign.oIn the themed Sunshine House in Shanghai’s Pudong district, not only were media guests greeted to a California Almond-inspired afternoon tea, they also learned more about the nutritional value of California Almonds through an array of interactive activities.oAn immersive VR installation, a photo-shooting area and various almond dishes transported viewers directly to the sunny almond orchards, giving a first-time look into the journey of the California Almond from orchard to table.
4MEDIA ATTENDANCE AND FEEDBACKS30 top tier media in Shanghai attended the event with 94% attendance rate that covers lifestyles, fashion, health, beauty and general news. Media was impressed by versatile functions and health benefits of CA and had active interactions with spokesperson Xu Jinxi and Lv Yannie.4 one-on-one interviews were secured for Xu Jinxi and 1 one-on-one interview for Lv Yannie to have in-depth communication with media.
5MEDIA ATTENDANCE AND FEEDBACKSI did not know that California Almonds are very beneficial to our heart health and could actually decrease the risks of diabetes. I had very interesting discussion with Ms. Xu as well on the specific function of fiber in addition to daily meals.- Yin Wei, Health TimesThe recipe provided by Yannie was so delicious and pretty. I can’t help staying till the very end of the event just to taste more! Unbelievable! Vegan food can be so satisfying and yummy! California Almonds is a truly practical on-the-go snack!- Celine Sun, GraziaWeChat Moments Post by Lily Smartshe
6EVENT HIGHLIGHTS Guests took pictures at CA orchard and printed out via WeChat printerGuests tried out the VR glasses for a visual CA orchard tourDelicious almond dishes presented onsite and created by Yannie impressed the media
7SPOKESPERSON AT A GLANCEChinese nutritional expert Xu Jinxi delivered a short presentation on the health benefits associated with eating California Almonds, including weight management, heart health and diabetes, etc.An almond lover like me would never miss great snacks that are both tasty and nutritious filled with VE– Xu Jinxi, nutritionistAlmond is my best fitness snack for the yoga time since it provides rich fiber and protein – Lv Yannie, yoga master Shanghai yoga master and founder of detox brand Greens Lv Yannie demonstrated three home-made almond recipes: almond vegetable noodles, almond chocolates and an almond fruit smoothie.
8SPOKESPERSON SOCIAL MEDIA POSTS#Follow the Sunshine# California Almonds, featuring “Little body big nutrition”, came to visit us with the sunshine from California. 30g a day, more nutrition and energy. If you wanna be more pretty and healthy, try it!Greens starter Yannie as the spokperson of ABC attended the media tasting event. She shared 3 almond recipes all received great applause from the media. Health and taste are both important and can be achieved. WeChat Moments Post by Xu JinxiWeibo Postby Lv YannieWeibo Post by Xu JinxiWeChat Moments Post by Lv Yannie
9EVENT COVERAGE AT A GLANCEOnlylady.comHealth TimesNeeu.com
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