For those Who don’t know the story of Timberland
目标：让每一个鞋柜里，都有一双踢不烂SOUNDWhat if: there’s a pair of Timberland in every shoe cabinet
越穿越好看，越旧越好看的鞋SOUNDThe more it’s worn, the better it looks
SOUNDNew Worn
你使用他的过程，也是让他慢慢变美的过程SOUNDThe time you wear Timberland, is the time you make it look better and better
每一双踢不烂，都是由你和他共同完成SOUNDEvery pair of Timberland, is completed by you, and you…
如果说设计师，只给了他身体那每个穿着者，将赋予他真正的灵魂The designer only gives it a body but you, the wearer, gives it a soul
Concept TIMBERLANDEvery pair of Timberland is Incomplete it awaits the wearer to complete it's life with traces 有 待 于 每 个 穿 着 者通过痕迹赋予他完整的 生 命 力
习惯Habit 路途 Journey 痕迹Traces 成长Growth
每一双踢不烂，都是与穿着者的一次共同创作Every pair of Timberland, is a co-creation with consumer
Video Script 1SOUNDNarrator: The BrandThe incomplete story
Every Day We send out 5000 pairs of Timberland to the world Brand new, Shining new But we know that they are all incomplete. 每天其实 它是未完成的但我们知道崭新 耀眼我们会送走5000多双TIMBERLAND
它需要被风亲吻Incomplete without the kiss of wind
被阳光 月光 星光浸染Without showers in sunlight, moonlight, or starlight
Without the fight with rocks和石头较量一番
Without the sound of flower blooming right at its ears.它需要听花开时响亮的声音
它需要走对路Without walking on the right track它需要迷路without getting lost
它需要经历离别Without saying goodbye它需要被人等待Without being expected
Without being needed它需要 被需要
Without the memory it saved for you, it's never complete它需要变旧 变皱它需要被时间刻画痕迹 替你铭记 你经历的一切Without turning old and wrinkledWithout getting tattoos from the passing of time
But with all those experiences但每一天它又是全新的your Timberland is still fresh and new.
Only you can complete it on the way you go它走的时候 叫Timberland它需要 你走在路上 去完成再见它的时候 它才叫踢不烂It's called Teeboolang when it's reborn from you.It's called Timberland when it's born
这双踢不烂，还远远未完成This pair of Teeboolang is far from completeIt might need a whole life time to be completed.可能，需要用一生的时间去完成
Please continue to complete this pair of Teeboolang请继续，完成这双踢不烂Super:
每天我们会送走5000多双踢不烂崭新、耀眼但我们知道其实，它是未完成的它需要被风亲吻被阳光、月光、星光浸染和石头较量一番它需要听花开的时候，响亮的声音它需要走对路它需要迷路，它需要经历离别它需要被人等待它需要，被需要它需要变旧、变皱它需要被时间刻画痕迹 替你铭记，你经历的事但每一天，它都是全新的它需要，你走在路上去完成它走的时候，叫Timberland再见它的时候，它才叫踢不烂这双踢不烂，还远远未完成可能，需要用一生的时间去完成真是踢不烂完整脚本
Video Script 2SOUNDNarrator: Successor of the Brand Creator
Everyday, about 5000 pairs of Timberland walk out of here With their yellow skin, padded leather collar, thick sole, and their weight They are new, fresh like an empty paper you can choose to keep yours clean, but can also...
