每个人都是踢不烂的Iimberland 2016社交媒体传播万案W,Timberland
中国人比美国人更Social?Chinese Are More Social Than Americans;拥有更多社交媒介平台More Social Platforms;愿意花更多的时间Spend More Than Time On SociallPlatforms48 min / Day1300+
几乎嬴者全掌It'sAlmost A Winner Takes All Situation75.9%tacebook.35.0%
中国城市里的年轻人Young People In Cifies50.9%31.8From Urban AreaAvg.Age
失去微信,就是去移动互联网To Miss Wechat Is To Miss Mobile In ChindWechat650M１５0ＭPhoneCallSMSMessageUSERDAU
为什么爱微信WhyDo We Love Wechatvo社交电商娱乐信息SociableE-CommerceEntertainmentInformation
不同社交平台,不同社交属性Different Social Platform With Different Social Attributes
a.comW新浪微博Weibo平台属性交流方式内容重点PlatformAttributesCommunicationContentFocus新浪微博基干用户兴趣娱乐&明星&一对多的信息平台搞个大新闻InformationChannelOneToAllEntertainment/weibo.comBased On User's InterestsBigNews
微信Wechat平台属性交流方式内容重点Platform AttributesCommunicationContentFocus基于用户关系深度互动一对一的沟通工具优质内容CommunicationToolBasedDeepContentOneToOneOn User's Relationship& InteractionWothat
知乎Zhihu平台属性交流方式内容重点PlatformAttributesCommunicationContentFocus基于问答关系。多对一垂直领域的信息平台深度内容InformationPlatformVerticalContentAllToOneBasedOn User'sInterests/Relatively Professionall
SlibiliQQ空间弘鱼TVQZONE.COMDOUYUTV.COMBilibiliazoneDouyuTV二次元九五后游戏+网红Comics-LoverPost 95sGame-Lover + Cewebrity/LiveVideoStreamingPlatform
OTHERPLATFORM聚拢话题优质内容各个扩散声量深度互动垂直领域渗透Spread Campaign Message,CreateRichContent,Engage With UsersGatheringSocialBuzzEngaging With UsersVertically On Other Plotforms学
社交战役标杆 Some Learning FromSocialCampaign Benchmorks龙我在这里也新外裁判能决定你的成绩伟大不会放弃你首决是术了除非你先放弃你的伟大追寻Ｐ三个亚军证明确是你三次想赢冠军的决心保的作大格力CHINA刀Nike-活出你的伟大结合时事,调动TA热情Timely, Topical Social Content, Deeply Into Ta Passion Point
SKI剩女改写命运SKIl-ChanaeThe Destiny Of Unmarried Women借助社会性话题创造社交热点Leverage Social Hot Topic To Create Social Buzz
小时后新世相一逃离北上广Run Away From Beijing / Shanghai/ Guangzhou,做待释放的社会压力的一个出口迅消北上广Help Release The Pressure Of People
有社会话题比起产品,KOL创造内容才有社交声量故事更重要而非发布内容There Is No Social BuzzStory Is MoreKOLCo-CreateWithout SocialTopicImportant Than ProductContent,RatherThanJust Broadcasting
让踢不烂成为中国人的补衣符品Make#Tee BooLanq#A Social Icon In Ching,第一阶段Phasel-Teaser第二阶段Phase2第三阶段Phase3第四阶段Phose4第五阶段Phase509/12-09/2210/10-10/2111/01-11/1112/19-12/2301/09-01/20真实的亲情是踢不烂的/踢不烂的节日/借助利用中国人传统春节情节我是踢不烂的/创造真实的礼物是踢不烂的/销售热点，传播踢不烂让踢不烂为圣诞礼物季冠名传递踢不烂精神。话题意见领袖为踢不烂代言深度解读什么是踢不烂精神，拉动双11销量拉动踢不烂销量Real reunion IsTeeBooLangTeeBooLangFestivalRealgiftingIs/Leveragetheaccassion'ImTeeBooLangTeeBooLangin this age/TakeadvantageofspecialTeeBooLang/Connectfamily reuinion beforeSpring/Createsocial topicYOfcial launchTBL brandleverageKOL storyTeeBooLangwithgiftingFestival, create socialcontent and interpret thetheconceptofTeeBooLangto representTeeB...
