Ideaswithoutlimits1
关于安索帕
3A Member of DAN Network
4致力于在数字化时代为客户解决品牌和业务挑战4,500+员工45市场／国家1,000+全球客户350+2015获得奖项70+办公室18Agencyof the Year
众多分析机构公认的全球行业领导者Earning leadership status in Gartner’s 2014 “Magic Quadrant for Global Digital Marketing Agencies,” Isobar was positioned highest in Completeness of Vision.In the Q4 2014 Forrester Wave™ evaluation, Isobar was identified as one of the 10 most significant innovation agencies. According to the report, our worldwide reach makes Isobar “a good partner for brands that need to scale digital experience development globally.In their Commerce Service Providers 2014 report, Forrester calls Isobar a commerce boutique that can be a reliable partner for fusing various parts of the commerce software stack together and moving nascent digital strategies forward.2015 Gartner和Forrester研究报告均被列为行业领先企业
位列最佳数字咨询公司榜首
5个品牌1050+员工在中国7
品牌商务全服务背靠数据不断迭代优化品牌体验品牌商务咨询交易数据内容产品＋服务媒介
我们的客户All Asian MarketsHK, PHL, THICN, IN, TH, TWHK, JP, SAKR, CN, HK, JP,MY, THCN, IN, TH, TWTW, HK, CNAU, HKCN, THCN, TH, TW, SAHK, MYHK, TW
我们的理念
11未来：惟无缝融合打造品牌与商务，才能有序发展品牌BRANDCOMMERCE背靠数据，运用科技在品牌体验旅程，建立情感联结，链接便捷销售的任意门
12UnlockingBRAND COMMERCE让产品成为独特的体验购买前最后一里独特的体验让品牌延伸成为独特的体验
NAMESNICKNAMESLYRICSDRAMAEMOTICON
Pulling potential car-buyers, in a ‘search’ mode, straight into a virtual showroom allowed Fiat to make the car-buying journey shorter, time-sensitive and personal.14Live StoreFIAT
Inventing a product that solved the ‘DUI’ problem, in a new and unconventional manner, allowed Fiat to win a deeply emotional moment in a person’s life.15KeyFIAT
16Our purpose:IDEAS WITHOUT LIMITSEnabled through technology, powered by people, delivering business results
我们的品牌商务服务
全新的作业方式企业检测及规划策略路径洞察定义挑战确定目标精准定义ConsultingAgency简报活动主题大创意传播
•品牌表现审计•品牌机会分析•品牌平台•品牌架构•视觉识别•语辞识别•数字化品牌建设•电商咨询•数据咨询•传播策划•广告•内容•制作•监测•SEO•SEM•消费者旅程研究•消费者旅程设计•渠道环境设计•数字化接触点设计•解决方案•虚拟平台搭建•CRM平台搭建•技术实现•产品设计•服务设计•创新管理与支持我们的服务
A Clearly DefinedBrandBrand DefinitionBrand Roadmap & CommunicationBrand Audience DefinitionCustomer JourneyProduct PositioningExperience Design
消费者需求品类消费驱动竞争分析消费者决策旅程消费者画像品牌认知审计• 产品与服务• 传播品牌形象审计代言人分析与追踪品牌表现审计品牌机会分析品牌平台品牌架构视觉识别语辞识别数字化品牌建设数据地图审计数据策略追踪码策略数据融合策略Data enrichment数据库架构数据清洗商业审计电商体验审计电商策略CRM 策略与过程优化消费者反馈的数据挖掘洞察品牌咨询数据生态咨询电商/CRM咨询品牌商务咨询服务
InsightBrandConsultingData EcosystemEC/CRM Consulting10 yr+expHP, Accenture, GroupM30 yr+exp4A, Insight Lab & GroupM20 yr+exp4A , Interbrand20 yr+expIsobar20 yr+ expSiegel & Gale/ B U20 yr+expInterbrand/BU15...
