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W W W . R E Y U N . C O M数据来源CAS SensorTower20 Google Play & AppStore 20 统计周期2022 12 12 2022 11 App Store Google Play 2022 11 研究范围100 手游类型范围—— MMOMOBASLG——& 手游题材范围——
W W W . R E Y U N . C O M2022 2020 2023 T3 T2 T1 CEO 2022 50% LTVROI
W W W . R E Y U N . C O M2022 2023 2023 Echo2022
W W W . R E Y U N . C O M2022 UCG 2022 GDPR2023 CEO 2022 2022 “”IP
W W W . R E Y U N . C O MChinajoy2022 CEO SLG CY
W W W . R E Y U N . C O M22 + ——22 CEO 2022 2022 2023
W W W . R E Y U N . C O M2022 Diablo ImmortalGODDESS OF VICTORY: NIKKEMARVEL SNAP2023 2022 IP IP IP Nan Lu
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W W W . R E Y U N . C O M3603730936920641570140575551264.4%936.1%151.2%-78.0%-23.9%-10.5%-46.3%-32.2%-200%0%200%400%600%800%1000%02,0004,0006,0008,00010,00020152016201720182019202020212022◼2022 4 12 512 32%2016 ◼123510 5 2022 73 2021 2022 32%Part 1
W W W . R E Y U N . C O M588.30 559.42 554.69 552.98 604.32 500.43 416.43 8.6%-4.9%-0.8%-0.3%9.3%-17.2%-16.8%-20%-15%-10%-5%0%5%10%15%01002003004005006007002021Q12021Q22021Q32021Q42022Q12022Q22022Q32022 CNG2022 Part 1
W W W . R E Y U N . C O M◼◼◼GPC& & CNG358.6406.943026.3%13.5%5.7%0%10%20%30%0100200300400500202020212022E2022 Part 1
W W W . R E Y U N . C O M-20%-10%0%10%20%30%40%50%05,00010,00015,00020,00025,0002020202120222020 – 2022 ◼2022 2.03 ◼-13.7%◼2022 CAS 2022 Part 1 3 -13.7%
W W W . R E Y U N . C O M2022 1 52%7% 2021, 59.1%2020, 26.4%2019, 9.6%2018,4.9%52021 2022 Part 1 CAS 2022, 51.4%2021, 24.3%2020, 11.9%2019, 7.5%2018, 4.9%2022 2019,7.4%2020,11.8%2021,23.9%2022,52.0%
W W W . R E Y U N . C O M20%2021 – 2022 ◼2022 5,800 1,400 ◼2022 ◼2022 “”01,0002,0003,0004,0005,0006,0007,0008,0009,000123456789101112202120222022 Part 1 CAS
W W W . R E Y U N . C O M02,000,0004,000,0006,000,0008,000,00010,000,00012,000,00014,000,00001234123456789101112202220222022 & ◼2022 300 900 ◼& ◼11 7 8 9 112022 Part 1 CAS
W W W . R E Y U N . C O M67%61%42%43%33%39%58%57%2022Q12022Q22022Q32022Q483%77%85%86%88%84%93%91%2022Q12022Q22022Q32022Q440% 2022 2022 / ◼2022 60%40% ◼/ 90%2022 Part 1 CAS
W W W . R E Y U N . C O M2021 – 2022 ◼2022 2 4 ◼◼TrackingIO0.0%0.1%0.2%0.3%0.4%0.5%0.6%0.7%0.8%0.9%123456789101112202120222022 Part 1
W W W . R E Y U N . C O M2022 Part 1 2021 – 2022 ◼2022 ◼2022 ◼0%5%10%15%20%25%30%35%40%45%20212022CAS
W W W . R E Y U N . C O M, 29.2%, 27.8%, 13.2%, 7.0%SLG, 6.2%, 3.4%, 2.8%, 2.2%, 2.0% MMO, 1.6%, 4.6%Top 500, 39.3%, 18.6%, 11.5%, 6.4%, 6.1%SLG, 4.4%, 2.9%, 2.4%, 2.1%, 1.8%, 4.5%2022 2022 Top 500 ◼Top 500 30%◼10%SLG 5% ◼SLGTop 500 2022 Part 1 CAS
W W W . R E Y U N . C O M2022Top 1◼SLG Top 10◼2022 2022 Top 102022 Part 1 1421324252672849110SLG1+++++----- -CAS
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