舒肤佳PCC_SFG&OLAY_Ecom_OND_PLAN会员免费

日期： 2016/7/11部门：蓝标电商华北二部方案名称： PCC E-com OND Plan版本： v4

OND CommunicationTrust Safeguard to protect you and your family during Flu Season

Communication ObjectiveGain consumers ’trust and convince them to try SFG in Flu seasonBuilding a linkage between Flu Prevention and SFG

SFG Key Selling PointHow to make SFG’s Protection more Tangible and memorableto consumers?

CORE IDEA蓝盾守护 无菌冬季Defense germs by Blue Shield No need to Worry in Flu Season

CORE IDEAConsumers have deep impression on SFG’s blue shield-like logo & visuals. Shield reminds consumers of germs prevention & fully protection. Building a linkage between Flu Prevention and SFG.Defense germs by Blue Shield No need to Worry in Flu Season

OND EC CalendarCore Idea 蓝盾守护 无菌冬季 Blue shield defense germs, No Fear of Flu in winter KV Demomechanism•TMALL exclusive livestream of TFBOYS on GHD meeting•Free gift for Consumption over ¥59•Free gift for any consumption Coupon PCC products (100ml*3 BW) Co-op brand products (Crest or head&shoulders)Oct.Nov. - Dec.

Oct. KV Demo (1)Blue shield communicate

Oct. KV Demo (2)Blue shield& Winter season communicate

Oct. KV Demo (3)Blue shield& TFBOYS GHD meeting communicate

Oct. EC CampaignMechanism(Buy Get)Long lasting protection of Blue shield helps you stay safe in flu season “” 蓝盾长 手 护 无忧流感季Campaign Theme Shopper : Buy get trial size hand washing container with any LHS purchase Consumer can get tips on Flu and handwashing with a simple scan Fans: Online interaction with TFBOYS during livestream Get coupon & free samples during livestreamActivityTMALL Exclusive livestream of TFBOYS on GHDTMALL livestreamcBuy get gift

TMALL Exclusive livestreamof TFBOYS fan meeting on GHD Platform Traffic Direct ConversionLeverage E-com platform traffic to maximize brand activityCooperation with TMALL brings SFG with:Drive brand trial & offtake directly via fans & normal visitors

【直播】 14:00TFBOYS 全球洗手日见面会， 14 点准时相约，整点派发密令红包，秒同款，另神秘大礼等你来抢！10.15 秒杀TFBOYS“”手 护见面会TFBOYS 同款洗手套组xx 元TFBOYS 代言经典套组TFBOYS“”手 护见面会0.1 元秒杀关注 @ 舒肤佳 全球洗手日见面会， 12 小时长效抑菌对抗冬季流感！跟 TFBOYS 一起学习正确洗手姿势，抢秒杀好礼，整点红包任性送，更多天猫特供套组等 你来抢 点击查看 >>Entrance on home page drive trafficEvent forecast attract attention Interactive activities Attract watchingLead to campaign page drive salesTMALL Exclusive livestream

TMALL livestream Cases Tmall livestream to translate“watching”to “buying” New product release livestream on Tmall 40 ， 000 users online simultaneouslyMaybelline sold 10,000 lipstick in 2 hours through TMALL livestream

TMALL Exclusive livestreammechanism¥100,000 Red Pocket1TFBOYS announces lucky code to open Ali pay red envelope during the livestream to attract attention“I Love TFBOYS “They are sooo cuteSpecial Fans Interaction2Free Samples during livest...