舒肤佳Safeguard & Tmall_ sports season_action plan会员免费

Safeguard & Tmall Apr. Sport Season Action Plan

Active Sport Product lineTarget Consumer Orientation• Age about 20• Male college students and graduates

How to engage them ？Group characteristic Willing to show Intense collective sense of honor Fond feelings for their Alma Mater social-media savvy

The Campus Sports Meeting will be hold during April in many Chinese universities. The fierce competition, brilliant Cheerleaders , athletes and the invincible school team are all hot-topics among college students.

尽情流汗 畅享湿身Get wet and enjoy sport ！ Safeguard & Tmall Sport Season Communication Theme

Social PlatformMini site & H5 interactionVote&share attracting attentioncreating a buzzT mallPotential customers: provide experience & interestsGetting wet and enjoy sport ！Followers ： Strengthen brand imageBrand Value AccumulationExercise and Fitness Appcommunication strategyOffline communication Platform

湿身天团 最强 PKIdea A The Best School Team PK CompetitionThe “unofficial contest” between colleges and universities is a endless PK game and always a hot topic in social mediaWorking with colleges and universities to collect school team pictures & videosEncouraging students and graduates to vote for their school team through media promotionTurning promotions into additional sales

Active Stagepg Warming-upOnline Campaign Working with colleges and universities to collect school team pictures & videos. Encouraging students and graduates to vote for their school team through social media & campus media & online video websites promotion. Providing discount coupons of online stores and physical prizes to stimulate sales.

Warming － upWorking with colleges and universities to collect school team pictures & team members’ introduction and backup group videos.Providing participants safeguard active sport production as parting gifts and show them in pictures or videos to increase the brand exposure.Showing teams’ promotional banners in their pictures, such as “”赛场最 彪汗，下场小清新（ Being sweaty in the game ， keep fresh after the game” ）to spread selling point“keep fresh for 12 hours”of products.Winning awards includes ：Training fund ¥30000 providing the team Safeguard active sport production during a year ‘”Wet” photo shooting with selected supporters who voted for them

Platform: safeguard Tmall flagship store/WeChat platform#1 Click universities at the top of voting page to enter the display page of supporting team.#2 Click “Like” to vote for supporting team, each user can vote 3 times every day#3 Top 3 teams are displayed At the bottom of the page The Best School Team PK CompetitionMini Site ／ H5 VotingMini Site Voting

#1 Participants can get discount coupons of online stores or physical prizes at random after voting.#2 Share link to Weibo or Wechat to ask more voters for supportMini Site Voting The Best School Team P...