迈腾5月月报 Magotan monthly report for May会员免费

1 市场推广部Marketing Communication(VW)各产品月度总结—迈腾 5 月总结、 6 月计划Magotan Report in May. and Plan in June.捷达Jetta速腾Sagitar宝来BoraCC全品牌Brand2.1媒体投放总结Media Report数字化营销总结Digital Report市场行动总结Key Action Report经销商支持总结Dealer Support Report产品总结Product Report区域市场总结RSDs Report内容营销总结Content Marketing Report迈腾5 月总结Magotan Report in May. 迈腾6 月计划Magotan Plan in June.迈腾Magotan高尔夫 & 嘉旅Golf & Golf SV日常执行Daily implementation•迈腾手册字体更新，缩减页数 \ Magotan brochure renew•迈腾 4E 平台年型，延展期，经销商店面物料完稿更新 \ Magotan Prints, POSM renew for VW 4E platform•日常物料提供 / Daily material delivered•日常物料提供 Provide daily material.•媒介竞品报告、月报、竞品报告 \Competitor for client and media; monthly report 迈腾病毒视频传播—— 30sMagotan viral video-30s•客户 brief 病毒视频传播 Viral video communication brief•后期剪辑并配乐post production work : did score and re-edit video•提供客户三个 option 、客户已确认一版 provide client 3 option and confirmed version 1 .2018 传播规划2018 Communication plan •针对调研结果，补充策略部分消费者人群板块。准备提报客户。 Complete the 2018 Magotan communication strategy deck, use research results to write TA part in deck. Prepare to present to clients.日常执行Daily implementation2018 传播规划2018 Communication plan •提交客户大文件并上线 / provide client big file and viral video on air.•确认病毒视频报价 / viral video quotation to be confirmed•了解迈腾竞品 2018 年的市场状态及其传播动态，并为迈腾 19 年 PA 上市做充分的准备工作 Knowing Magotan competitor’s market state & communication trend and doing well preparation for Magotan PA launching.•已奔赴北京，福州，南京三地经销商店进行消费者调研活动，采访消费者人群。 Customer research in Beijing, Fuzhou and Nanjing.