VMLIomorrow'sCommerce25 predictions and possibilitiesfor 2025 and bevond
Contents3ForewordIntroduction: Exploring the EvolvingConsumer51Humanity;112.Technology:173.Channels:234.Logistics:295.OutThere:Hearts&HeadsConnecting&CommunicationsStreamlining&FarBeyond2025Disconnecting&.CommerceSustainability6CreativeCommerce:TheAlContent18MovingBeyond2g30TheTelepathic12RightHere,RightNow:TheHumanTouchinaRevolutiort WhatValueOmnichannel:TheSub2-HourDeliveryTransaction:TransaationalWorldAuthenticityTadayandTheFutureBelongsRevolutionHowNeuratechintheFuture?to OptichannelwillReshapeRetai7PremiumAutomation:25ShrinkingtheLastMile:When HumanMeansAl-to-AlCommerceBeyondtheBanner:RepurposingStoresfor31GeneticallyCurated1319High-EndWhenAlgorithmsdoConnectingwiththeFasterFulfillmentCommerce:DecodingtheShoppingConsciousConsumerYourDNAforHackingtheHiveMindt26CuttingoutthePersonalizedProductsof TomorrowHarnessingthePowerDeal-MakingDoneMiddleman:HowDirect-andExperiences14ofCollectiveCommerceDigitally:AlProxies20MobileMastery.from-FactoryRetaillandtheFutureofPerfectingthe32PayAsYouFeetSAvatarAdventuresProcurementPocket-SizedShoppingHowDigitalCurrenciesActivatingAltemateDeliveryMachineWillRedefineValue27ExperienceOnlineIdentitiesCollectiveDigitalTheRoleofTech15Experiences:When21TheRetailRevolution:Innovation in theTheGreatOrbitalTheFutureofFeedback:FutureofLogistics10VirtualGatheringsHowMACHCouldOffloacExpartingBeyondtheFive-StarTransformPhysicalEarthsEnvironmentalRivalRealitySystemStores
ForewordWelcometoTomarrow'sCommerca,where we setout howbrands andretalers canHowcanwe be certainwhathefuture ofcommerce boks like?Wecan't,of courseBut bydrawingon acombination of ariginal, award-wirning research,real-worldcommerceexperience and strategicexpertise supportingbrandas globally, we felinastronqpositiontohaveagoodauess.I,we 've drawn on powerfuldata fromThe FutureShopperandFuturerof WML exoerts wordwide, to identify 25 trendsmerce in2025 andbeyand.Ial forecastsforthelbokingfonwardwe'vealsobrouchtktoshowhowyoucan apply theinsights tothenowand nearfuture of
Introduction:Explorina the Evolving Consumeromarrow'sCommerce is all about understanding tamarrow's consumer. We already live in a world wheretheconsumeristheproduct.wheresulcesdependsonmeeting customers'needs and expectations at everystepAs technalogy continues to empower people with more choice and agency in how and what they buy, that will onlybecomemore apparent.In this report. we willexolore how tomorow's consumers will seek out ever-areaterconvenience.expectever-increasinglevelks ofpersonalization,prifitize authentic connections, transparency, and value-driven purchasing-firstperspective, wewillinpickhowallofthismightplayoutin emerging commercialtrendsrstand the importance of planning now to win the future. Enjoy.BethAnnKaminkowSpecialthanks to ourkey contributorsHughFltcher|MinosMakisNajl-AtriILindsevYoselevitz
1. Humanity:Hearts &HeadsTheBiaPicture:Ascommercecontinuesto digitize, a sense of humanity becomesmore important, sometimesin theexperienceitself other timesbyputtingthe consumerin control
CreativeCommerce:The Human Touch ina TransactionalWorldConsumerscraveengaging andentertain...