2025 HolidayShoppingReport:Al Adoption,Budaet Shifts&NewConsumer BehaviorsInsights from1,145US.shoppersonspending expectations, sccial commerceAldiven buyingandshifingretallyatiesFIRSTINSIGHT
A Holiday Season ShapedbyAlBudaet Pressure & ConvenienceHolidavshoppers enter the season more price-sensitiveAlis becomina a shoppina assistant and checkout destinationSocial commerce remains stronq, but Alis rising fasterGiftcards discounts. and value categories dominate米Shoppers are concerned about shipping delaysConsumers prefer big-box and ecommerce marketplacesConsumers arenit just discoveringthroughAl-they'rechecking outthroughit.FRSINSIGHT2025HlySapigRe
Budqets Tighten:SieSe74% Will Spend theSameorLessThanLastYearTop WaysConsumersAre"CuttingBack"ThisYear74%,nlan tohold or reducespendingBuyinglessoverallShappingfordeals。41%plan tobuyfeweritemsUaing"BuyNowPayLater"Savices8%,23%areactivelvseekinadealsShappinganlinemore7R0%need atleast15%discount to consider a purchaseShappingsecondhuandorfhiftstoresPuchasingmonestomebandaypraehde4Buyingtems autofseasontosaveConsumers are emphasizing value-not volumeOher3%0大5%10%15%20%25%30%35%40%45%
Gift Cards Become the Budaet-Friendly Go-To米32%Shoopers are turning to gift cards as a simple way to stay on"Do youplan to purchasebudget, giving them greater control and predictability overgift cards thisyear?"68%their holiday spending Yes=No68% will purchase gift cards62%are buving more aift cardsvs. 2024"Doyouplan to buymore38%62%gift cards this year as a wayto stick to your budget?'#Yes =NoFRSINSIGHT2025Hhltymphyghaqpt
Price&ConvenienceDriveBothIn-Store and Online ShoppingShoppers are prioritizing value above all else-whether they'rewalking into stores or browsing online. Price and promotions topthe list of drivers for both channels, followed closely by sheer茶convenience.Consumers are blending in-store and digitalexperiences fluidly, choosing whichever option helps them savetime, avoid hassle, and stretch their holiday budgets furtherTop in-store drivers: Price/deals (58%), convenience (47%Top online drivers: Price/deals (55%), convenience(47%)Theyremovinabetweenstoresandonlineoptionsseamlesslytomake holiday shopping easier. Regardless ofwherethey shopconsumers want the fastest, simplest experience possible.FRSTINSIGHT2025HblsyqpigRapo
米Value Essentials Lead: Footwear,Casual Apparel,PersonalCare Top theListWhenshoopina online. consumers aravitate toward casual apparel and tech, with both categories tied at29% and athletic footwear close behind. In-store, shoppers prioritize categories where fit, comfort, andquality matter most,led by athletic footwear (27%) casual wear (26%), and beauty/personal care (24%),65%donotplan tobuvluxurvgoodsatallTop3cateaoriesfor ONLINE:Top3cateaoriesforIN-STORECasualwear(29%)Athleticfootwear(27%)Electronic, tech,gadgets, &video games(29%)Casualwear(26%)Athleticfootwear(27%)Beauty&PersonalCare(24%)FRSINSIGHT2025HBySqparyRaqat
SocialCommerce Holds StrongaFacebook, TikTok, andYouTube Lead57%usesocialmediafor research42%plan to checkout directly through s...
