ESTEE LAUDER雅诗兰黛USICMUSICMUSICMUSICMUSICMUS携手乐队的夏天最不假妆的TA们乐乐队83官宣舞台持妆CP夯实乐夏妆备定位召集三城潮流乐粉共推音乐节潮流妆备产品定位携手真实质感乐队全民卷入乐队释放不假妆品牌态度艺人商务8乐队乐队PART IDouble WearStay-in-Place MakeupTeint longue tenueintrans ferableSPF 10/PA++D达不溜口播魔性洗脑，官宣乐夏王牌指定底妆马式招牌金句开场“摇滚乐不眠不休，粉底液D达不溜”马东超长特从不按”的SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEA深度使用脱妆假面场景自然使用，持妆不假妆功效深入人心冯海宁舞台持妆秘器，放肆流汗不脱妆真实上妆种草，持妆无瑕不假面SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEA品牌视觉强刷存在感，建立乐夏妆备高端专业形象STORY乐队场景互动色号齐全妆效完美，建立专业妆备信赖感DW粉底墙搭建高端时尚凸显视觉冲击力持妆不假热爱不变DW产品造型立牌高频刷脸强化用户记忆度ESTEE LAUDERSUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAPART 2携手真实质感乐队释放不假妆品牌态度乐队先导大片演铎#持妆不假热爱不变#合作立意*点击播放视频OUBL特妆不假LOR TRUE越夜WEAR热爱不变融入橘子海经典曲目0携手MR.MISS王牌乐夏乐队拍摄概念大片SUE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEA花絮记录幕后真实记录，联结乐队人设解读不假妆情神内核7海0ran0 cean听从真实自我，大胆全释广告/爵士/美妆多面可能DW橘子海在音乐中无需伪装，袒露自我帽真实的歌SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEA平面拍摄DW乐队时尚大片，共同释出不假妆个性宣言SUMMER ESTEE LAUDER DOUBLE WE SUMMER ESTEE LAUDER DOUBLE WI SUMMER ESTEE LAUDER DOUBLE WESUMMER ESTEE LAUDER DOUBLE WEMR.MISS&橘子海&八仙饭店&鬼否乐队大片*8SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAPART 3召集三城潮流乐粉共推音乐节顶流妆备跨越三城六场线下音乐节雅诗兰黛继续#特妆不假妆#热爱之旅全民声浪力推音乐节顶流妆备这一份热爱从夏天延续到秋天潮流舞美共建线下品牌专区雅诗兰黛×泡泡音乐节SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEA话题发酵线上账号矩阵阶段话题适配，助力品牌热度出圈阵溶官宣日节目首播日巡回音乐节时尚芭莎官微发布艺人大片娱乐大号热搜借势持续种草小红书小红书素人账号打卡热潮时尚芭莎正文50黄V+50蓝V+1000素人账号话题广畅矩阵真实应缓效果SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEA凭借“音乐节主打妆备”全新场景宝位Double Wear节目热度话题热度特续霸榜，高密度渗透年轻潮流圈层微博搜快手热榜乐队的夏天第三季文娱热搜bilibili抖音热榜热搜4185十霸屏全网数据来源：公开平台整理SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEAR SUMMER THE BIG BAND DOUBLE WEA