China's PetEconomy2025daxueconsulting
Content outlineA41Overview of China's petmarketand spendingtrends2. Progress and gapsin building a pet-friendly society2388853.Petsinthehome4.Pet beauty,fashion, and luxury5.Hypotheses6.AboutDaxueConsultingdaxueconsulting
About our methodologiesWe scraped and analyzed millions of Chinese social media posts about pets to understand how owner-pet relationships are evolving andhow these shifts are reshaping consumer spending. Our analysis revealed the most discussed pet types, common activities shared withthem, and preferred brands. To deepen our insights, in ad dition to soclal media listening, we also conducted in-depth interviews, and afocus group withpet owners.SociallisteninganalysisConsumerinterviews andfocus groupsOver55million40 top brandsIn-depth interviews withFocus group withfurposts analyzedindudedplatforms analyzedChinesepet ownersparentsTooicscovered:小红书Pet-raisingbackgroundGenerational differences witnessed in pet carePerceptions of pets.brands. and broader environmentDouyinWeiboRedNoteConsumptionexperiences36%7%illdaxueconsulting
1Overview ofChina's pet market& spending trendsdaxueconsulting
In China. pets are increasingly seen as family membersChinese pet owners'relationships with their animals are evolving. Pets are now increasingly seen as family members, lifestylAgedistribution of Chinese pet owners(%)PerceptionofpetsthenPerceptionofpetsnow2023202446.6In previous decades,pets wereThe newgenerations view41.2oftenseenas utitarian:dogspetsas companions,treatingfor guarding homes and catsthem as family members.+39.5%for catchingpests, and were31.1oftennotallowedin the home.Today'srelationships25626.50emphasize emotionalLater, adopting apet simplybonding, mutual comfort,meantkeepingit,feedingit,givingincreasing importanceithout trainingitordoingto pet's personality ard10.1ctivities together.Manyment al health.8.15.3families still kept theirdogsoutdoors.Post-00ePast-90sPost-80sPos1-70sPre-70sData spurce:Pald Pet Industy Big Data, 2025 Chin a Pet Industry Whie PapeWhenI'm cooking.Illhandfeedmy doglitlebites of safe,fresh-Dog ownerThe majority of pet owners in China are between 25 and 35 years old (bonfoods.It'sourlitle ritual, and itwhoisinto00s).Theirinter'societal trendmakesmefeellike we'reof delayed or abandoned parenthood. In 2023, around o mlion dogs orcatsfitnesssharing more than just meals.were ad opted, which is two-thirds of the number of babies born.,Those born in the 2000's are emerging as a alkey growth driver of the pet market,showing a 39.5% increase in pet ownership distributioan in 2024.Sovces:GophnoPet DongunnSocunities, Wenhubuedaxueconsulting
Pet pamperina is the future of China's pet market as spending per pet rises rapidlyThe pet market is arowing faster than the number of pets in China meaning the spendina per pet is increasina. From 2023 to 2024. thenumber of cats owned wernt upby 1.6%, and dogs by2.5%, while the overal maket grew by7.5%. Whilefood is a major partof petspending,itis...
