China's PetEconomy2025daxueconsulting
Content outline1.Overview of China'snet marketand soendina trends2Progress and gaps in building a pet-friendly society22353Pets in the home4Pet beauty,fashion,and luxury5Hydotheses6AhoutDaxueConsultinadaxueconsulting
About our methodologiesWescranedandanalvzedmillionsofChinesesocialmediapostsaboutbetsow owner-pet relationships are evolving andhow these shifts are reshaping consumer spending. Our an alysis revealed the most d iscus sed pet types, common activities shared withthem, and preferred brands. To deepen our insights, in addition to social media listening, we also conducted in-depth interviews, and aSociallistening analysisConsumerinterviews and focus groupsOver 55 million40topbrands3 social mediaIn-depth interviews withFocus group with furindludedplatformsanalyzedChinesepetownersparentsTonicscovered:小红书Pet-raisinabackaroundGenerationaldifferenceswithessedinpetcare Perceptions of pets, brands, and broader environmentDouyinWeiboRedNoteConsumptionexperiences36%7%DANUECONSULTINGdaxueconsulting
1Overview ofChina's pet market& spendina trendsdaxueconsulting
In China, pets are increasingly seen as family membersChinese pet owners'relationships with their animals are evolving. Pets are now increasingly seen as family members, lifestylecompanions, or even alternatives to children.Agedistributionof Chinesepetowners(%)PerceptionofpetsthenPerceptionofpetsnow46.6In previousdecades, pets wereThenewgenerationsview41.2often seen as utilitarian: dogspets as companions,treatingforguarding homes and catsthem as family members.+39.5%forcatchingpests, and were31.1often not allowed in the home.Today'srelationships25.626.50emphasizeemotionalLater, adopting apetsimplybonding, mutualcomfort,meantkeepingit,feedinaitgivingincreasingimportance,ithout training it ordoingtopet's personaity and10.1mental health.8.15.3familiesstill kept theirdogsoutdoors.Post-0ncPost-90sPost-80sPost-70sPre-70sWhen!'mcooking,.I'llhand-feedmydog littlebitesofsafe,fresh-Dog ownerThe maionity of pet owners in China are between 25 and 35 years old (bomfoods.It'sour littleritua, and itwho is intot-90s and post-00s), Their interestinabroadersocietaltrendmakesmefeellikewe'refitnessf delayed or abandoned parenthood In 2023, around 6 million dogs or catssharing morethanjustmeals.were adopted.which is two-thirds of the number of babiesborn.Those born inthe 2000's are emergingas a a key growth driver of the petmaket showing a39.5% increase in petownership distribution in 2024.Sources:GongbaoPetDongquanSecurities,Wenhuibaodaxueconsulting
Pet pampering is the future of China's pet market as spending per pet rises rapidlyThe pet marketis arowing faster than the number of pets in China, meaning the spending per pet is increasing. From 2023 to 2024, thenumber of cats owned went upby 1.6% and dogs by 2.5%, while theoverall market grew by 7.5%. While food is a majorpartofpetspending, itis expanding into a wide variety of products and services, such as supplies, medical care, and entertainment...
