Brand FinanceLurode5002025The annual report on the most valuable and strongest European brands
Europestop500 brands hit#2.3 trilion Inbrand value despiteglobal economicuncertaintyGermanbrands secureseven of thetop10spotson the most valuable brands list; Tremains Europe's most valuable brand for the third consecutive yearRevolut's brand value surges eightfold, making itthe fastest-growing brand in EuropeLocal champions outperform global giants: Valioand Greggs rank among Europes strongest brands
ContentsForewordDavidHaigh,Chairman&CEO,Brand FinanceRegionalOverviewValuation AnalysisMostValuableEuroneanBrands2025Most Valuable Brand:TFastest Growing Brand Value: RevolutBrand to Watch:AirBusBrand Strength AnalysisBrand Guardianship Index,Brand Value Ranking(EURm)InsightsEmotionalsupport:How love for brands drives considerationAnnieBrown. Valuation DirectorSustainability's toughest crowd:34Europe holds brands to accountSofiaLiszka,SeniorStrategy&SustainabilitvConsultantEuropean brands outshine domestic rivals36in reputation and appeal for US consumersHenrvFarr.ValuationDirecto384MethodologyOur ServicesBrandFinanceEurope5002025brandirectory.com/europe3
AboutBrand FinanceBridaina theaapbetweenMarketing andFinanceBrand Finance wassetupin1996with theaim of 'bridaina the gap between marketingand finance. For more than 25 years, we,have helped companies and organisationsofallypes to connect thelir brands to thebottom line.Ouantifvina thefinancial value of brands Weput thousands ofthe world's biggestbrands to the test every year.Rankingbrands acrosall sectorsand countries,we publish over 100 reports annually.Unique combinationof expertiseThe worldsacross a wide range of disciplines;from marketing and market researchleading brandto tax and accounting.valuationPridingourselvesconsultancyon technical credibilityfirm requlated by the Institute of CharteredFor business enquiries, please contact.Accountants in Enaland and Wales. is theenquiries@brandfinance.comfirst brand valuation consultancy to join the一Internation al Valuation Standards CouncilOur experts crafted standards (IS0 10668press@brandfinance.comandISO20671)and ourmethodology,ecertifed by Austrian Standards s oficillyapprovedby theMarketingAcountability+442073899400Standards Board.www.brandfinance.com
ForewordThe global business and scape is constantly evolving, sh aped by economic shifts, tech ndloaical advancerents, and changing customerexpectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to frentiate themseves, at trac byal customers,and build resilience in an increasingly competitive world.ortedby BrandFinance'slivers measurable value beyond.nd retention - it enhances talent acquisition, investororganisation al agility. In today's marketplace, a strong brandis not just an asset but a strategic imperativeDavid Haighnvestmentinunderstanding customenChairman&CEO.the Brand Strength Index has evolvedcontions of both functionalcrediblityBrand FinanceImodelis d...
