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我、我的品牌与AI_消费者参与的新世界-埃森哲会员免费

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accentureMe,my brand and Al:The new world ofconsumerengagementBuilding resilient relationshipsbetweenconsumers,brands and Alintimesofuncertainty

Introductione A(genA)is becomingago-tafarconsu.mAccenture'sConsumerPulseResearch2025provides deepinsights into how consumers arefeeling-andhowAlisreshapingthis vear and beyand.In capturingresponses from18,000 consumersin 14countries,ourreport revealsnew pathwaysforbrandstopursuesustainablegrowth, becomemorerelevant toconsumers and buildresilient relationships in today'snow noma,asentimentthathasdo.ubled inthchallengingeconomic climateMemybrandandAl:Thenewwoldafconsumeangagamen

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Me. my brand and Al-The new paradigmAs Albecomes a fiendandlallytoconsumers the rules of01Mytrustedguide-engagementarechanging.ErandlsthatactnowvwllbereadLarge LanguageModels(LLMs)are thenew influencersto shape the future of consumer engagerent, with Al playingThe frend who aways knows what tosugpest"Getinghepfulandtherole ofa"fierd"'inthree veys:tuaed slutdona to probdens s beconing asa hr forconaumars thanls toAL,influencingseal timeengagament and purchasing docksions.Me, mybrand and Alas..02Myloyalcompanion-My trusted"The friend who puts my neods and wantsfirst"Consumescanenipguideato fostardeepar, bng-serm03Mysecondself-My loyalAlbecomes theconsumencompanionMysecondselfWarebrandand.Al:Tihe new world of consuner engagomes

01Al asmy trusted guide:LLMs are thenew influencers,Toppurchaserecommendationsourcesforactive genAlusersWhat'shappening% cf activegenAlusers who selected eachcategory asthenusinggonAl,makingithandationsandadvice intayea.Andforactiveusers.,genAlknowthesecondhighesouroe forpurdhase wecommendationsafverphyslicalstonesGenAlAs thid-partylUMs cxspand thest nfluence fromdlacoverytoting,andbrandsriakboingmisSocialmediaOnlnemarketplaceFriendsandfamilySeaschengineBeandwebsReorpprdh2005Ma,my brandand Al-The new wonld of consumerengagorn

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我、我的品牌与AI_消费者参与的新世界-埃森哲

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