2022生鲜电商 Instacart 品牌VI手册会员免费

BrandGuidelinesy1.0-2.25.22Instacart

This document is a quickstart quide to our brandingrecients and their use.

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VerzionFramework

resacantGuisolcasyerdienFrameworkIntroOur framework is the recipefor our design system.

VerzionShop+SavorFromefficiencyto enjoymentshopSavor十Shop capturestheeffortlessSavor captures the moments ofefficiencyofourproduct offeringenjoyment our offering empowers

Logo

resacantGuiselraVerzion1Logo IntroOur logo is the root of ourbrand system.It symbolizes the efficiencyand enjoyment our ofteringempowers.

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InetacartGuidedresVrzion1OurSymbolOursymbolisacarrotgrowingcarrot top doubles asThe carrot root symbolizesempoweredbyouroffering.

inetacantGuideleasVrzion1SymbolAnatamoyOursymbolcontainsaShopstraightsandtastycurves.Clean, straight linesconvey efficiency

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inetacartGuidedresLogoColors"instacartOur logois only used in theseed over White,istacart

Vrzion1MinimumSize& ClearspaceMinimumsize*instacartasedon'tscaleourlogobelowthesesizes.Onscreen:14pxIn print:0.25 inc*instacart

inetacartGuidedrasVrzionPartnershipsarypartnership lockuto create partner lack.pologossequalnstacartSAPPHIRE"When scalingloMulitple partnershiplockuFEEDINGFood BanksinstacartAMERICACanadaPoweredbynstacart

Vrzion1IncorrectUsageinstacartinstacartyinstacart*instacartXDon'tchangeourlogolockupXDon'tuseunapprovedcolerwaysXDon't distort ourlogoDon'tusethefulcarrot asourlogaYinstacart:instacart*instacartSamedaydeliveryfrom *InstacartXDon'tapplyoffectstoourlogoXDon'ttiltourlogoXDon'talterourwordmarkXDon'tuseourlogoinasentenceYinstacart.comXDor'taddanyeolementstoourlogoDon'trecreateourlogoXDon'ttiltourappiconXDon'tusethearrowsloneX

inetacartGuidedrasVrzion1AppIconVersion1.0Version 2.0icoofourlogoinotherShopperAppThis iconia papershoppingbag.Version1.0This ia theappieonewilforourexisting customorePrimaryAppPrimaryAppVersion2.0This is the app icornded for the future.BagcolortobeupdstedBagcolortobeupdsted

AppIconVersion1.0Version2.012:3012:30InstacartShopperInstacartShopper

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inetacartGuidedrasVorzion1SociallconsPrimarySociallconSeasonalExamples'soclaliconsareinourapproved colorways

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Color

inetacartGuidedresVerzion1Color:IntroOur color palette is modernfresh and arounded in food

inetacantGuiselrasVerzion1CoreColorPalettehew are our*blackroundcoloredforapopof freshrto our paletteCarrot5G11289CashewG2418229CMYK

Imagery asColorWe lead withour core coloomethebackdropforvibrant,colorfulcontent.imageryandboldiluestrations,

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Make peopleMake the worldKeep thingsfeelgood!goround.fresh.Become anBecome anBecome anInstacart Shopper.Instacart Shopper,InstacartShopper.cI...