Brand Identity GuidelinesVer. 01.00BRAND IDENTITY GUIDELINES02.01BACK TO TABLE OF CONTENTSBACK TO 02.00 SECTION02.00 CORE ELEMENTS02.01 The logoApplicationThe F-Secure logo should always be used in full, i.e. never separate the symbol and logotype.The logotype should never be moved or adjusted. The logotype has been created with specific letter spacing and the logotype letterforms have been customised for the F-Secure brand. Always use approved artwork when reproducing the F-Secure identity.See page 02.01.01for logo variationsSee page 02.01.02for secondary logoSee page 02.02for minimum space around the logoSee page 02.03for incorrect use of logoSee page 02.04for Local version of our brand promisesSee page 02.05for operator co-branding logoSee page 02.05.03for reseller co-branding logoSee page 02.06for symbol as iconThe F-Secure logo consists of seven specially drawn letterforms and a symbol. These letterforms/symbol and their relationships must never be altered or modified in any way. The F-Secure logo is most effective when positioned in clear space, which helps to protect its integrity. The logo must always be reproduced in Pantone color unless the application requires a four-color process or single color black.F-Secure logoThe F-Secure logo is a combination of two elements: the F-Secure symbol and the name. These two elements should never be separated or altered in any way.3 x10 x10 xSymbolLogotypeF-Secure logoBRAND IDENTITY GUIDELINES02.01.01BACK TO TABLE OF CONTENTSBACK TO 02.00 SECTION02.00 CORE ELEMENTS02.01.01 Logo variationsColor logosThe Pantone logo [A] is the preferred and primary logo. Use it whenever possible.There is a 4-color (CMYK) version of the logo available for process color applications. If a colored background is used, make sure that there is enough contrast for the logo to remain clear.When the color logo is reversed [B], it can only be used on a dark background.If it is not possible to stitch the logo with gradients, please use version [C].The 1-color logo in Pantone 659 for dark backgrounds and 661 for light backgrounds [D], can be used on signage and in 1-color productions. Black and white logoA grey-scale version of the logo [E] is available for use on black and white productionsA monotone black and white logo [F] is available for use when a second ink color is not available.If you have any questions about the logo colors, please contact brand@f-secure.com See page 02.01for logoSee page 02.01.02for secondary logoSee page 02.02for minimum space around the logoSee page 02.03for incorrect use of logoSee page 02.04for Local version of our brand promisesSee page 02.05for operator co-branding logoSee page 02.05.03for reseller co-branding logoSee page 02.06for symbol as iconB.A.E.F.D.C.BRAND IDENTITY GUIDELINES02.01.02BACK TO TABLE OF CONTENTSBACK TO 02.00 SECTION02.00 CORE ELEMENTS02.01.02 Secondary logoApplicationThe F-Secure logo s...
