2 0 2 5CONTENTSINTRODUCTIONBRAND GOLD LAWSBRAND GRAPHIC DESIGN CODEBRAND IMAGE ON SOCIAL MEDIAGUIDELINESBRAND STORYBRAND HISTORYBRAND VALUESBRAND IDENTITY PYRAMIDBRAND TARGET AUDIENCEBRAND VISION AND OBJECTIVESBRAND SLOGAN04050607080912BRAND GOLD LAWS14BRAND LOGOBRAND LOGO PLACEMENTBRAND LOGO USEBRAND PALETTEBRAND SYMBOLBRAND LETTERFORM161718192021BRAND IMAGE ON FACEBOOKBRAND IMAGE ON INSTAGRAMBRAND IMAGE ON YOUTUBE232425GUIDELINES26INTRODUCTION04 / 27BRAND STORY NAILS COSMETICS IS A RAPIDLY GROWING PROFESSIONAL NAIL BEAUT Y BRAND IN LAT VIA AND EUROPE. COMBINING MANY YEARS OF EXPERIENCE AND KNOWLEDGE, NAILS COSMETICS PERSISTENTLY DISCOVERS A NEWWORLD IN THE MANICURE INDUSTRY.OUR FOCUS IS ON THE CUSTOMERS BECAUSE THEIR UNIQUE EXPERIENCE IS OUR DRIVING FORCE TO CREATE INNOVATIVEPRODUCTS AND ACHIEVE THE HIGHEST PROFESSIONAL EXCELLENCE. DUE TO THE SYNERGY BET WEEN THE CUSTOMERAND THE PROFESSIONAL TEAM OF NAILS COSMETICS, WE ARE EUROPEAN LEADERS IN CREATING INNOVATIVE PRODUCTSAND DISCOVERING NEW PROFESSIONAL HORIZONS. THE CORNERSTONE OF NAILS COSMETICS DEVELOPMENT IS THECREATION OF A WIDE RANGE OF PRODUCTS — FROM BASIC NAIL BEAUT Y PRODUCTS TO DESIGN SYSTEMS. QUALIT Y AND DURABILIT Y, BASED ON THE WORK OF PROFESSIONAL EXPERTS, CHARACTERIZE PRODUCTS THAT ESTABLISHAN EMOTIONAL CONNECTION WITH THE CUSTOMER. WE TRY TO MAKE THE WORK OF EACH SPECIALIST EASIER, FASTER, AND SIMPLER, GIVING THEM ROOM TO THRIVE AND DISCOVER THEIR UNIQUE SIGNATURE IN THE PROCESS. WE BELIEVE THAT YOU CAN DO ANY THING, AND BY USING NAILS COSMETICS PRODUCTS, YOU GET EXCELLENT RESULTS.INTRODUCTIONBRAND GOLD LAWSBRAND GRAPHICDESIGN CODEBRAND IMAGEON SOCIAL MEDIAGUIDELINES05 / 27BRAND HISTORYNAILS COSMETICS STARTED IN 1997 WHEN OLGA ZELTIŅA, THE FOUNDER, BEGAN HER PROFESSIONAL CAREER IN THE NAIL BEAUT Y INDUSTRY. AT THE TIME, THE INDUSTRY WAS IN THE EARLY STAGES OF DEVELOPMENT, WHICH EVOKED CREATIVIT YAND INNOVATION IN OLGA. HER ABILIT Y TO UNDERSTAND AND CONNECT WITH THE CUSTOMER, BASED ON HER EXPERIENCE ANDKNOWLEDGE, CREATES UNIQUE AND INVENTIVE PRODUCTS, WHICH ARE KEY TO A NAIL TECHNICIAN'S SUCCESS. NAILS COSMETICS UNIFIES THE FORCE OF A FAMILY BOND: CULTIVATING A LOVE FOR WHAT YOU DO, ACHIEVING RELIABILIT Y ANDSTABILIT Y IN PARTNERSHIP, FEELING SECURIT Y AND SUPPORT FROM YOUR TEAM WHEN YOU WORK TOGETHER TO ACHIEVE GOALS. SINCE THE COMPANY'S FOUNDING IN 2008, WE HAVE DRAWN ON THE EXPERIENCE OF THE INDUSTRY'S PROFESSIONALS ANDBEEN ABLE TO BECOME EUROPEAN LEADERS IN CREATING INNOVATIVE PRODUCTS, THANKS TO OUR ABILIT Y TO LISTEN TO ANDDELVE DEEPLY INTO EACH SPECIALIST 'S EXPERIENCE, COMING UP WITH DEVELOPMENT SOLUTIONS. CURRENTLY, NAILS COSMETICS IS A RAPIDLY GROWING BRAND IN LAT VIA WITH MULTIPLE DISTRIBUTORS IN EUROPE. WE ARE PROUD OF OURPROFESSIONAL TEAM, WHICH IS THE CORE OF THE FUTURE DEVELOPMENT OF THE COMPANY AND STRENGTHENING ITSLEADERSHIP IN THE PROFESSIONAL NAIL BEAUT Y INDUSTRY.INTROD...
