CHIVASREGAL18BRANDIDENTITYGUIDELINESCHIVASREGACOTCHWHISKY
UPDATEDAPRIL2005This documentis youressential guideforallapplicationsoftheChivas Regal18 Year Old brand identiy,Beforeyoustart...Are you working with thelatest instructions?CheckonScotchNetthattheeditiondate(markedat thetop of each pagel isthe same as the oneyouhave here.If not, downladafresh copy.Are youworkingwith thelatest artwork?The ScorchNetAsetLibrary holds the latesversions of any artwork elements you may requireAlwaysdownload fresh copiesto besure that you, are working with current materialYour first decision:brandflagorbrandingdevice?The apolication voucreate will bebasedon one oftwo key brand-identity elements;Your choice depends on the nature oftheEither the Chivas 18 brand Alayg...OR..the Chivas 18 brandingdeviceCHIVASRECACHAS18IfyourmessageIfyourmessageis focused on theis focused on the marketpositioningproductitselfof Chivas18, around the theme ofusethe brandflag.'SOPHISTICATEDINDULGENCE'Ecuse the brandingdevice.POINTOFSALEDISPLAYSEGSECONDARYPACKAGINGMATERIALSFORSPONSOREDEVENTSBARACCESSORIESANDOTHERPRINITIATIVESTASTINGKITSBRANDEDITEMSFORSALEANDASHERITAGESTORIESPREMIUMGIFTSNever use the brand flag and branding device together on the same item
UPDATEDAPRIL2005If vou are using the brand flagChoosingyourbrandflagartworkYou havea choiceof thee versionsof thertwork,g onthe materialsyouareusing the methodofreprodudtionand the size at which you areusing thebrand flag.Thefull-colourversionThis isthe versionyou should alwaysuseifyou can. Itisalwaysprintedinfull colourby the four-colourprocessYou canuse itat any sizefrom 30mmupwards.HIVASRECNDSAlwaysallow a minimum amount ofclear1818space onallsides, as indicated here.,COLDSIGNAILLEtLibrary18Theone-colourversionUise this version when four-colour processprintingis notavailabletoyou.You canprint itina single colou, inwhich case the colourmust beoneHVASRECAparticular brown ona limited choiceof-18or non-printing forms of eproductionegerchingin glas, engaving n metal,(GOLDSIGNAILRpaper, or foilblocking.Sizes from30mm wideupwards,ifyouareusingoneofthefinerfarmsofreproduction.Othervise use the versionVersionforsmallersizes-18Thisisasimplifedversion oftheonebelow30mm wide and also forforms ofreproduction whidh cannot reproducefine detail,egenamelling and stitchingin fabric.-18
UPDATEOAPRL2005Colours for Chivas 183ThegeneralapproachThestyle of the lxand isbuilt on acertain,For certain applications,youcanIt is helpful to break upthesedarkerbalance of colours:an theone hand,represent these colours with natuallmaterials of aquality thatreflects theandfortheHallmarkIconsortheColin Scottsign.ature(detailsoftheseand, paletones of cream andivory thaton PageSix)connet the brand witha cooler, more,Datk eatherardank woodtorepresennodernidea ofluxury.DarkBrown.It is important thatyouroveralldesignDatk Huefabricto representDankBhue,respects that balance.Too muchof thestongercolourswillok old-fashioned,Lighrsued;,linen,tacingpuperoretcdedsothe lightershadesshould gene allyglasstorepnesent the lightershadesspace in your design....
