同仁堂健康品牌基本元素初步探索与讨论TRT Health brand basic elements exploration2015 年 02 月 10日
同仁堂健康是一个符号，象征着更高层次的向往与追求；向往和追求更好的健康，更好的生活。TRT Health is a symbol of your high aspirations for better health, for a better life. 它代表了你对未来的积极展望，代表你有见识、追求高品—质，更懂得关爱关爱你自己并与心爱的人分享同仁堂健康带来的一切。It represents your positive outlook. It shows that you are knowledgeable, you appreciate quality, and you care – for yourself and for the special ones you share TRT Health with.它表达了你内心对传统与现代和谐融合的追求与尊重：你 信赖传统智慧，同时对现代科技也有着真知灼见。The brand expresses your respect for tradition balanced with your advanced thinking on the use of modern methods and technologies.无论你在自己的人生中有何追求，同仁堂健康都能有这样一个品牌与你呼应，并帮助你如愿以偿。Whatever you are pursuing in life, TRT Health has a brand that represents your values and helps you achieve your goals.向往与追求Aspirations“我想通过选择一个令人向往的生活品牌来表达我自己对理想”生活的观点。“I want to express my aspirations and ideal lifestyle by choosing an aspirational lifestyle brand.”有追求的消费者Consumer with Aspirations令人向往的生活方式品牌Aspirational Lifestyle Brand2
向往与追求 子品牌Aspirations per Sub-brand“我想要表达我对领先地位的向往与追求，通过选择总统牌，我会过上成功并受人尊”重的理想生活“I want to express my aspirations of sophistication and live my ideal lifestyle of respected success by choosing the President brand.”成熟并成功的消费者Mature and Successful Consumer总统牌PRESIDENT年轻有事业心的消费者Young Career-Focused Consumer新品牌NEW关爱家庭的消费者Caring Family Consumer同仁堂牌TRT“我想要表达我对关爱的向往与追求，通过选择同仁堂牌，我会过上平衡、和谐的理想”生活。“I want to express my aspirations of caring and live my ideal lifestyle of harmony by choosing the TRT brand.”“我想要表达我对人生成就的向往与追求，通过选择新品牌，我会过上实现人生目标”的理想生活。“I want to express my aspirations of achievement and my ideal lifestyle of individual success by choosing the New brand.”3
同仁堂健康 TRT Health方向总结，关键词Direction Summary, Keywords 总统牌 PRESIDENT 同仁堂牌TRT 新品牌NEW • 自信Confident• 有资历且睿智Experienced, wise• 有地位和认可Status, recognition• 有权势有生命力 Powerful, vital• 充满希望，乐观Hopeful, optimistic• 纯净，欢乐Innocence, joy• 家庭为先 Family first• 成长，荣发Grow, thrive• 进取，抱负，实 力 Striving, ambitious, competitive• 聪慧，机智Savvy, intelligent• 独立Independent• 青春，能量Youthful, energetic• 更健康 Better Health• 更美好生活 Better life• 品质 Quality• 和谐 Balance向往与追求Aspirations…受人尊敬的成功，成熟领先取得成就，实现个人理想关爱，创造平衡与和谐4
我们为何而生Why we exist 品牌主题Our brand idea与众不同的品牌信仰／态度Distinguishing beliefs/Attitude 灵感与启发Brand inspiration 5品牌驱动器 － 同仁堂健康Brand Driver – TRT HealthAspire and Elevate渴望与升华To champion everyone’s aspirations for health and life成就人们对健康及生活的最高追求人生从此升华！• 无论你在生活...
