Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.01BrandStyleGuideBrand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.02Index03 Platform—31Light32Brand Photography37Putting it All Together4104 Contact—5102 Foundations—10Voice & Tone11Logo12Color23Type2801 Mission—03Statement04Principles05Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.03MissionBrand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Mission04Empower the world’s storytellers.PrinciplesWe embody our vision by living up to our brand & craft values. We are undeniable, premium, professional, and cinematic.Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Mission / Principles05Undeniable. We are a source of aspiration. The recognized leader in design, technology, and innovation for flm collaboration.Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Mission / Principles06Premium. Every detail is deliberate and essential. Our customers see the same passion and perfectionism in our brand as they pour into their own work.Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Mission / Principles07Professional. We consistently exemplify our value and our commitment as the most reliable, essential platform for video collaboration.Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Mission / Principles08Cinematic. We foster and connect with our audience through our own passion for flm. We celebrate the craft and creative process of cinema.Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Mission / Principles09Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.10FoundationsBrand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Foundations11We keep it short and to the point. We speak from a place that respects the creators and professionals who trust our platform with their life’s work.Clear. Concise.Confdent.Authentic.Our Symbol. Our symbol is our mark of authenticity. It’s unique and striking and can increasingly stand alone with its ever-growing brand awareness.Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Foundations / Logo12Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Foundations / Logo13Variants. We have three use cases for our symbol. White on dark, black on light, and cobalt on light.Symbol clearspace. When our mark is used alone, proper spatial margins ensure a strong presence and show confdence and respect for the brand.Brand Style Guide — October ‘22© 2022 Adobe Inc. All rights reserved.Foundations / Logo14X = Height of the symbol / 2Centering. When centering the mark, remember to account for the ‘arrow efect.’ Optically center the symbol by aligning the metric center to the right edge of the second bar in the mark.Brand S...
