Created by ISUX Brand Center2016. 10QQ VIPBrand BookQQ会员品牌书This guideline contains basic principles and examples that are needed to maintain the consistency of QQ VIP’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“QQ会员”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎6.00Typography品牌专用字体58 - 596.01中文 Chinese60 - 616.02英文 English5.00Color品牌色46 - 475.01品牌标准色 Brand Color48 - 495.02颜色比例 1 Color Proportion 1 – QQ VIP50 - 515.03背景颜色 1 Background Color 1 – QQ VIP52 - 535.04颜色比例 2 Color Proportion 2 – QQ SVIP54 - 555.05背景颜色 2 Background Color 2 – QQ SVIPContents目录7.00Applications品牌应用系统7.01应用程序图标／启动闪屏 App Icon / Splash68 - 697.05衬衫 T-shirt63 - 657.02 名片 Business Card70 - 7172 - 7374 - 757.067.077.08包袋 Bag会员卡 Membership Card旗帜广告 1 Banner 1 – QQ VIP7.03办公应用 Stationery76 - 777.09旗帜广告 2 Banner 2 – QQ SVIP78 - 797.10品牌产品 Brand Products66 - 677.04徽章 Badge80 - 8182 - 831.00Brand品牌10 - 111.01品牌概述 Brand Overview3.00Logo – QQ SVIP超级会员标志28 - 293.02标准标志 Basic Logo30 - 313.03垂直标志 Vertical Logo34 - 3532 - 333.053.04安全区域 Clear Space图形标志 Symbol26 - 273.01标志元素 Logo Elements2.00Logo – QQ VIPQQ会员标志14 - 152.01标志元素 Logo Elements20 - 212.04图形标志 Symbol22 - 232.05安全区域 Clear Space16 - 172.02标准标志 Basic Logo18 - 192.03垂直标志 Vertical Logo4.00Logo Usage标志用法38 - 394.01最小尺寸 Minimum Size42 - 434.03使用与限制 Restrictions40 - 414.02版式位置 Logo Placement1.00 Brand品牌101.00 Brand111.01QQ会员是腾讯为QQ用户提供的一项增值服务,涵盖了QQ特权、游戏特权、生活特权、装扮特权等80余项精彩特权。超级会员是基于互联网移动化趋势下推出的QQ会员的加强版，为用户提供更优越畅快的特权服务体验。产品彰显了用户年轻，不做大多数，追求一切新潮事物的生活态度。QQ VIP is Tencent’s value-added service in QQ platform, which provides more than 80 wonderful privileges in QQ, including Tencent’s entertainment products such as games, animations, fictions, films and several E-commerce products. QQ SVIP is enhanced edition of QQ VIP born in mobile Internet era, to provide bett...
