美国电话电报公司att_signature_usage[1]会员免费

AT&Tcorporate identitysystemJanuary, 2001AT&T corporate signatureand AT&T business signaturestandards of applicationcontentsBuilding a consistent brand imageAT&T corporate identity systemAT&T business signaturesAT&T corporate signaturesUsing the signature color variations in mediaUsing the corporate and business signatures im mediaThree-color AT&T signaturesTwo-color AT&T signaturesOne-color AT&T signaturesChoosing a background colorDetermining a minimum sizeMeasuring the signature clear areaStaging the signatureStaging on posters, banners, façades, etc.Using a taglineAvoiding common errorsAT&T artwork naming guideGlossary..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................23456789111214151618192024252The AT&T brand is one of the company’s most precious assets. AT&Tcontinues to work to ensure that it remains relevant in changingmarkets.The new corporate signature is an important componenthelping to energize and invigorate the brand.The graphic elements of the AT&T corporate identity system— theAT&T corporate signature, the AT&T business signatures, signaturecolors and the Gill Sans typeface — are among the most valuablemarketing and communications tools we have.When used properly,these elements support a carefully designed corporate identitysystem: they allow us to speak with one voice in the marketplace.These standards provide the building blocks for supporting AT&T’scorporate identity system.They are designed to help you apply theAT&T corporate signature and business signatures correctly andconsistently across all media.building a consistentbrand imageUpdated globe symbolEffective immediately, discontinueuse of the “old” 12-line and 8-line globeAT&T corporate signatures. Always useapproved artwork— available atwww.att.com/identity—when reproducingthe AT&T corporate signature orAT&T business signatures.HelpThe complete AT&T corporate identitysystem is available online atwww.att.com/brandIf you have questions, contactAT&T Brand Center Customer CareT 877 813– 4218F 908 221–3140brandcenter@att.com:.:3The AT&T name and signature may only be used for products,services and offers in accordance with the terms of the licenseagreement with AT&T corporation.The corporate identity system comprises the AT&T corporatesignature and the AT&T business signatures.The globe symbol withinthe signatures has been redesigned to convey dimension and depth.The AT&T corpor...