3MiineatoLife:"Science.VisualldentityGuidelines
3MMayaiWelcometo3M'svisualidentity foryour new brand platform andtagline:3MScience.AppliedtoLife.1It's a unique set of elements thoughtfullyengineeredtorepresentthevaluesandpersonalityofthe3Mbrand.ITheelementsaredesignedtoworkindependently and/orincombination.These guidelinesare setuptointroduceyoutotheidentityelementsandbest-in-class examples to helpinspire.and exciteyouasyoumoveforwardin creating3McommunicationsMaroh12,201
Comtenta3MVauuOur BrandOurNewVisualIdentityPuttingItAllTogetherContactColorAppendixMarch12,201
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OurCorporate Brand
OurBrand3MVinualldenityGuldelOur brandThe brandisThe brand isis more thanwho we arehow we communicatea logoVisionPlatform +taglineStrategiesPersonalityValues-VoiceActions-VisuallanguageMarch12,201
OurBrandSMViwualldenttyGadeThebrandiswhoOurVisionwe are3MTechnologyAdvancingEveryCompany3MProducts EnhancingEvery Home3MInnovationImprovingEveryLifeWhatguidesuswholenising integrityMarch12,201
OurBrand3MVnualldenstyOuePersonalityCuriousSharingFreeThinkingCaringOptimisticMarch12,201
OurBrandRWVualldenityGuddRrandvoiceVoicetactics:ThespecificwaysweShare our"smart"activateour brandvoice and bringittolife-theycanbeflexed tomeetthe specific communicationneedsOurpersona:Theguidingelementthrough which we filter all communicationstodifferentiate ustfromourcompetitorsWhen we speak,weare:The InspiringExpressourenergyInventorwhat?toah-halPointoutthepurposeMarch12,201
OurBrand3MVaualldenstyOud,PlatformBrandplatscommunicationapproach3MAineaViscoelasticity.AppliedtoLife."Appliedto makingsure parts don'tpart.taudience.Thishelosdeross all advertising, programs, productsMarch12,201
OurNewViwuadldOurNewVisualldentityMiroh1220楼
OurNewVinua!ldaWVualldandtyGuldOur newvisubrings this dimensionto lite. providing a design systermployeeswith texture,aphy.Eachnt ofthesvstem isdesigned to work alonecombination with other visualand verbalcuescreativity with efficiency.hesedlementsdeliver apowerfulmessageThe inherent simplicity of elements will3MScience.Appliedto Life!sto enhance and improvethe brand system,becomingmoredistinctive andownableur brand. we wantthrough use.recoanizable and consistentalsodistinctive and flexible to amplify our messageat 3M, we explore, we connect, and wenate with our customers. Itshould also.Now, we will bring the passion and purposenvent.deliverupon anauthenticitythatreflectsthesciencebehindourbrandforwardwithacreativedesianwe apply to progress around the world. With oursystemtocelebrate3MScience.AppliedtoLife."diversetechnologies, we thrive on a culturethat isboth creative and collaborative.3M is multi-faceted,and 3Mis multi-dimensional.
OurNewVinvalldantitySMViwualldenttyGade3M Circular BoldA set of tools,3M3MCircularBold Italicnotarigid3MCircularBooksystem3M3MCircularBookItalicMarch12,20t
LockupandLogo3MVinualldantityGudldalWe embraceScience.3M spiedtoLife."our new brandplatform3M
LackupandLogo3MVnualldensityGuddlinClearspace andminimumsi...
