THEVITAMINSHOPPEHealtn&WellnessTrend Report 2025
Amid the myriad emergence of wellness trends online and in the mediaThe Vitamin Shoppe's Trend Report identifiesfive standout moverments thatreflect adeeperconvergence ofscientificinnovation,shiftingconsumerpriorities,and changesinlifestyle-drivenwellnes:ProteInShifts toFunctionalFoodsand Beveragesa,protehn t at opandnght andineand amyherand snackablefunctional2.edinucleatide) has entered theminstrean a pp weriu suplement sapor igcelldar heal th enery production, and at-agingIntroduction3.Peptlde:TheNectfFontkerInSporsNarltdon3元Criven bysdetifcimoration. highy ergagedconsunmens,adaheightenod foxua onaxtivelifestylethe health and wellness sector isevol vina in d yn amic wavs in 2025. TheVitaminfauth annual keolbh GWellee TendBeoort orovides a data-rich anahecis afthisexolufionprietary insights fro m our 635+ retal loc ations and vitaminshoppe.com, a we lla1.DellveryFormatsMoveBeyondPillsandPowders4ablesaupplement formats-suchasliquids,essly into modernliestyleroutinespfurther contactu alize thee ins ights The Vit amin Shoppe commissioned an exclus ive 2025 ConsumereekersDiscoversShillallt5ingrenewedrelevance amongand well-being. Mofivations rangeitie health. and welisht manasement. OverhatAhoutTheVitominShomnatmnbendeta resch theirwe lnes noals. Yet consumersare divided onsaof theirperonilheilt:31%6belle theyarehe lthierthantheywerefheyears197.TheVihminsShogehasgownintotekeadirgling less healthy and30%see no change,acording to thesurvey.ertisefromitsHalth&WeliesTrend Repon 2025undersarethechallengesandcompleaitieTheVitaminShoppeTHEVITAMINSHOPPEenb,andsportsnutritionize theiruniquewellnessjourers"'savs Sharon Leite.CEO of The Vitaminndingportfolioofshopover635staresunderbannars,aswelasonlineatnincreacinelv vitalrole in that oursuit.Over one-third ofAmericans:(35%3)hawepeConsumerSurveyAboutTheVitaminShoppcipeplanning (25%),welight-loss program des ign (24%6), and learning aboutanyTakerRosearchtocondrctasureyonheadthandupplementusage(21%)
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