The first alobalgenerationAdulthood reimagined for achangingworldMay 2025EYShapethe futureThe better the question. The better the answer.Thebettertheworldworkswith confidence
DescriptorThis studvexplores In this 10-ountry study spanning fve continents, we examine theThe new global milestones of adulthood: What life markersarebeing postponed,maintained or outright challenged?urrpssfullife looks like in a rapidly changinearl interconnected generation in history,Convergence and divergence: How does where you are fromounq adults today are shaping adulthood differently from anyshape the way you think? Where does this global generationshare a common identity,and where doyounapeople'sexperiencesdiveraeacrosscountriae?grow upfully immersed in the internet era-the age ofintformationThe changing relationship with success:As the traditionaeGenZ(bornapproximately1997topaths to financial independence, career stability andnidtheriseofsocialmedia-the ade homeownership shift, what new aspirations and definitions fArtificial intelligence (AD), uncertainty and the future:WithAIreshanina industries and economic uncertainty definingredirectingthecourseofthefuturat early careers, how does this generation balance fear oftheunknown wth optimism about what'snext?In a world where the pace of change is no longer incrementaland is rarely linear, this study sheds light on how the first globaeneration is not just adapting but actively reimagining whatit means to be an adult- and forcing businesses to reinvent
Executive summaryTheprevlingnarrative oftenportraysyounaer aenerations as"'slowhare more in common with each other than with their ownparentsstarters"-28-vear-olds perpetually perched on their parents'couchis perspective fundamentally misunderstands what's actualght now. Where their parents'generation grew up;ng.Consider how career suacess is no longermeasuredanquage, cult ure, time zone, education and limit ed techompany, but by skills acquired and impactupdate itsmetrics for measurings;they're simply doing so without checkingestones mirrors a broaderylove throughdatingonger lifespans-isglobal perspectives. Peopleuilding global communities thatI collectively imagine newurther amplified by COVID-19, aThe old early adulthood script-graduate collegeland a stable iob, marry, buy a house, haveIwedid all experiencechildren, retire at 65- is being rewritten by aons.We were virtually invitedgeneration that asks not '"'Whenshould12' but'Whyshould121apid acceptancehe has noThisisn'ta storv of delavordefiance.It'sastorvontrary.of deliberate choice and praamatic adaption.htiveAl(GenA)and quantumtechnologies With moreresourcesat theirfingertips than any generation initytoconet instantyacrossevery conerof the globe, empowering people of all ages to explore previouslyhuman history, they 're ask ing collectively,"'What makes sense forunimagined worlds me in thisswifty changing world?"
But here's the key insight: these youngadlultsaren'trebelacross 10 countries unveils fascinat...
