Deloitte.2025 Global AutomotiveConsumer StudyKey Findings: Global Focus MarketsJanuary2025
Dearreader,The global automotive industry Is undergoing atremendousIn aneffortoprovideconsiderationsforthe autoindustryasamount of change at an unprecedented pace. At the center of thisnavigatestheseintersecting sues wedeveloped our annualGlobachange sits a consumer with rapldly evolving expectations of theAutomotiveConsumerStudyoveradecade agoasatooltoviewthemobility experlence. Brand loyalty istaking center stage as emergingector through a consumer lens. Asmany Industry executives havemanufacturers with strong value propositionsthreatento disrupechoed through theyears, the auto sectorstarts and ends with thethe dominance of traditional players in many global markets.yeartocapture theopinions and bethaviors ofmore than3000countriesaround theworld,Electrvehiclesalesmomentum hasbowed burt te bonge-termed tomove towerd zero-emissiontransportationremainsclear Soft ware-defined vehices are afeting every aspect of thehis report on elght of the largest global autoautomotivevalue chahn, requiring manufacturerstoreimagingleyinsights infoursectonscoeringecrihowcarsaredesgned, buit, sold and driven. Connected vehiclenfouve buyinginentons,connectidty and sharedeatures and ad vanced driber assistance systems(ADAS) are makingmobilityoreinforation,includingadeeperdiveofstudinoilysherandmoreengeing Articalneligenre spowering,resutsforallpaticipatingcountries, pleaseclick here toaccessthean emerginggenerationofautonomousverlrelefees,oferingfavorofmoblyas asenvke MbaS solutbons,We hope you find the insights contalnediIn this report usefuand informativeAt the same time, vehicle transaction prices have reached newheghseaxensetypantenenoursimentoystongsWarm regards,consclous consumers who are stl digesting the negative effects ofafiodothigh rnerest raesontherfinancia capactyM anufacturers and suppliers are also facing operationalheadwinds as they struggle to redluce manufacturing cost andthel competitivermomentum alone,sgnalinganew eraofco-opetition' to optimize limited resources for mutual benefiLisaWalkerDr.Harald Proffwhilelowening theriskexposure,US Automotive SectorLeaderGlobalAutomotiveSectorLeaderIsawalker@deloitte.comhproff@deloitte.deIn addition loba trade ensions trlfs shiting reguletory,polies, and labor ais pures n somme markets have the potentaltochange the way in which manufacturers viewglobal supplycthains
2025 GiobalAurtomotive ConsumerstudyKeyFindlingsGhobalFocusMarkesDeloitte has been exploring key consumer trendsimpactingarapidly evolving global mobilit.ecosystem torover a decadeKeythemes emerging over the years include.2010*Overallvalue ranked as the prirmary factor when evaluating brands2011*Cockoit technology"and theshoppingexperience-led differentiators.2012Interest in hybrids driven by cost and convenience, while interest in connectivit,centers onsafety2014Shared mobility emerges as an alternative to owning avehicle2017Interest infullautonomvgrows,but consumers want a track record of safety2018Consu...
