GAskAnalyticBased onmarketdemand,themostsultable productisthe puffer jacket.Top5AlTrendsTransformingWKNDHoliday ShoppingHolidayfferjacketunderskydventuresDeginwarmwithourpuffeAdobe
Today'sspeakersVivekPandyaMarta FrattiniLoniStarkLindsayMorrisDirectorGlobal Director ofVice President ofPrincipalContentStrategistAdobeDigitalInsightsIndustryStrategy,RetalilStrategy andProductAdobeAdobeAdobeAdobeAdobe
Agenda2025US holiday shopping forecastTop5Al trends transforming holiday shopping2026 and bevond:AlNew Year's resolutions.Q&AandresourcesAdobe
2025USholidavshoppingforecastVivekPandyaDirector, Adobe Digital InsightsAdobeAdobe
MethodologyOnly industry report that85ofthetop100*USinternetmeasures direct consumerretailersuseAdobeExperiencetransactionsCloud to power theirdigital business,Over1 trillion visits to USretail websites,OnlyAdobe can access ahigh volume of,100 million product SKU, across 18consumertransactionsproduct categoriesData is aggregated and anonymized to.AdobeAnalvticsistheleadingdataprovideinsightsinsights toolfor retailersComolementarvsurvev based on responsesfrom 5000 US consumers. fielded betweenSeptember 9th andSeptember16th.2025Diclbiner. The informafionandansh pinthis elese hae benprepared byaAdbe Ine. forinfomafionalpuposes only and may contain stdemertsaboutfuturertstatdould fifrfom adtualesultreliance upon the informatian provided hereinAdobe
2025Holiday season online spending to crossS250billionHolidaySeasonForecast2025AdobeDigital Insights;2019-2025ISpend(SB)Forecast241.1$253.4B-Yoy Growth(%)$25060%222.1IForecast204.5211.7$200188.250%142.540%$15032.2%(%6)47MOJDAO人(S)puads30%$10020%$5010%只0%2019202020212022202320242025Adobe
Black Friday gainsshareofCyber WeekgrowthCyberWeekForecastAdobeDigitalInsights:2025514.2BSpend(SB)$14--Yoy Growth(%)$11.7B(%6)41MO.JD人O人(HS)puads$6.4B83%63%4.9%WedThanksgivingBlackFridaySatSunCyberMondayTueAdobe
Mobile-firstholidavclosesout first mobile-first vearMobileRevenueShareForecastAdobeDigital Insights;2021-2025ActualForecast60%655%(96)aveusanuanay50%459640%35%6+5n2021142211720242020202302023Jan 2024Jul2024Jan2025Jul2025Jan2026Adobe
Variedgrowthexpectedfrom majorcategoriesOnlineSpendForecastby CategoryElectronics$57.5B&4%YoYApparelElectronIcsFurniture&HomeGoodsGroceryApparelrtingGoodsToysS8.2B&5.1%YoYS476B&4.4%YoYSB.4B&91%YoYCosmeticsGrocerySportingGoodsFumiture&S8.8B&73%YoYHOmeGOOdsOther$311B&6.5%YoY$235B&92%YoYAdobe
Pricesensitivity eases,promotionsstillfuel growthOnline Price Sensitivity Index(IndexedtoJan2024Adobe DigitalInsights;2024-2025Ap/AISuaSaoudpaxapul0%-10%-20%-30%Jan-24Apr-24Jul-24Oct-24Jan-25Apr-25Jul-25Adobe
Buynow,pay later! Momentum builds ahead of holidaysBNPLHolidaySeasonForecastAdobeDigitalInsights;2025Spend-YoY Growth$25Forecast$20.2BS20$18.2B(%6)41MOJ5XO人$16.6B(aS)puads5$14.5B14%611%613.3%9.6%559so2022202320242025ForecastAdobe
Last-minute holiday gifts drive curbside pickupBOPISOrderShareDuringtheHolidaySeason2023Adobe Digital Insights;2023-202520242025Forecast0.3503aJeysJapJo015NoviNov6Now1lNov16Nov21Nov26Dec1Dec6Dec 11Dec16Dec21Dec26Dec 31Adobe
GenerativeAltrafficsurges as assistants reshape shoppingGrowthinAl-DrivenVisitShare(Retail)ReportedAlPurchaseSat...
