Deloitte米谷囊Insights2025 Deloitte Holiday米Retail SurveySpiritsbright, walletstight
Table of36AuthorsCheatsheetcontents7FxerutivesummarySurveyfindingsHoliday highlights
AuthorsNatalieMartiniLupineSkellyVicechair, US retail andRetail researchleaderconsumerproductssectorleaderRetai, wholesale, anddistribution,Deloitte&ToucheLLPConsumer Industry Centernmartini@deloitte.comDeloitteServicesLPIskelly@deloitte.comBrianMcCarthyKusumManojPrincipalRaimalaniRetail, wholesale, and distribution,Senior analyst1, wholesale, and distributionDeloitteConsultingLLPConsumer IndustryCenterbrimccarthy@deloite.comDelbitteSupport ServicesIndiaPvt.Ltd.StephenRogerskraimalani@deloitte.comExecutivedirectorConsumerIndustryCenterDeloitteServicesLPstephenrogers@deloitte.com0aDelblteHoldayRetadSuvy
2025 marks our 40th year gathering holiday insightretailtransformationremarkable,Holiday shopoingExecutivesummaryisn'tjustoppers wheretworththespend. Fortybutthe
Spiritsbright,wallets tightHoliday$1.595average expected holidayhighlightsspend, versus $1,778in 2024,down10%YoYDealsstill drive thesleighThey'remaking a list andAlis checking it twice7 in 10respondents across all3390incomegroups areof surveyed shoppers planto useengagingin threeormoregenerativeAlintheirshoppingdeal-seekingbehaviorsjourney,more than double the2024figure(15%)
Cheat sheetSpendingtrendsShoppingjourneyConsumerprererencesConsumers plan to spend an average of$1,595, dowr1 in 5 plan to start shopping earlier comparedto lastAcross allincome groups, at least 7 in 10 engage in10% year over yea, as they prepare for higher pricesyear, driven by the need to spread out purchases andthree ormorevalue-seeking behaviors, wth womenandan economicslowdown,manage personalfinances.78%)sgnliantymre lieythan men 58%y to oend on retailcategories4in10surveyed plan to sthopduringthe promotional($902in202sus$1,043in 2024)isseeingaevents in October, same as2024.hers plan to spend most of theinsteperdecdine thanexperiences($594in2025budget at online retailers or mass merchantalty points(versus 20%in2024)69win2024,and57%expect the economytoweaken in the next year (versus 30% in 2024)56% are concemed about a potential recess ion inegroupindicating the highest Intert to participateluxury gifts, whileIs(down13%YoY) topullback onholidayspending the mosterican-madeproductsifThoseinthe$100K+incomegroupaccountfor60%oexpected holiday spending.nglower average budget forigher-income consumers($100K+ income group);to be stressful, and2025 versus$261invaleexperiences(latvorspending and paniotrated whileshappingonlinescalebackonretailexpenditure.Capyrehto20250abte Dev
Spendingtrends
Surveyed consumersThe holidayspending confidence index (HSCI) has fallen this season,signaling thatplan to pull backholiday shoppers may adopt a more restrained spending approach than in recent yearsspendingthisholidayseason...HSCI(2015to2017=100)MethodolagyTheHSCImensuresconsumers'confidenceandcoparityforholidayspendingbased anthreeinputs$1.595expected spending versus lost year, household financial situation, and outloak for the US ec onomyaverage expected holid...
